PayU India

About PayU India

PayU India, a subsidiary of the global consumer internet group Prosus, was established in 2014 and has since become a prominent player in the Indian fintech landscape. The company primarily operates as a digital payment gateway, providing a crucial link between merchants and their customers in the rapidly expanding e-commerce sector.

The core of PayU India's business model is its payment processing service for a diverse range of clients, from large enterprises to small and medium-sized businesses. It enables these merchants to accept digital payments through a comprehensive suite of over 150 payment methods, including credit cards, debit cards, net banking, and digital wallets. The company generates revenue by charging a transaction fee on the payments it processes.

In addition to its payment gateway, PayU India has strategically expanded into the consumer credit market with the launch of LazyPay, a 'buy now, pay later' (BNPL) service. This offering allows consumers to make purchases and pay for them at a later date, broadening PayU's ecosystem and creating an additional revenue stream through interest and fees. This move into credit is part of a larger 'buy, build, repeat' strategy, which has also seen the company make strategic investments in other fintech firms like ZestMoney and PaySense to bolster its market position.