P
PayItMonthly
Interest-free point-of-sale financing for UK businesses
About PayItMonthly
PayItMonthly is a UK-based financial technology company that provides businesses with a platform to offer their customers interest-free instalment payment plans for goods and services. Founded in Cheltenham in 2015 by Chris Pursey and Brian Pursey, the company aims to help businesses increase sales and conversions by removing the barrier of upfront costs for consumers.
The service allows customers to split purchases of up to £10,000 into interest-free monthly payments over a period of up to 12 months. PayItMonthly serves a wide range of businesses, from sole traders to national brands, across various sectors including retail, healthcare, and home goods. The company's business model is based on charging its business partners a small percentage of the transaction amount, and in some cases a monthly subscription fee, depending on the chosen plan. This model ensures that merchants receive the full payment upfront (minus the fee), mitigating the risk of customer non-payment.
The platform features an AI-driven decisioning engine for fast credit approvals and integrates with e-commerce platforms like Shopify and Wix. Since its launch, the company has grown to serve over 10,000 businesses. Key milestones include the launch of an official Shopify app in 2024, securing a £10 million facility from Secure Trust Bank in 2026 to accelerate expansion, and being named a finalist in the Consumer Credit Awards 2025.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jan 2026 | $13M | — | Secure Trust Bank | ↗ |
Growth signals
Latest recorded traffic for PayItMonthly is 30K monthly website visits, down 23.1% over the last three months.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
Secure Trust Bank
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about PayItMonthly on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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