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PayActiv

Fintech · San Jose, United States · Founded 2012

PayActiv is a financial technology startup that has revolutionized the traditional payroll system since its inception in 2012. The company operates in the financial services market, specifically in the wage disbursement sector. Its primary service is providing workers with access to their earned wages before the standard payday, thereby helping them avoid predatory fees and penalties associated with payday loans and overdrafts. So far, PayActiv has moved over $5 billion in wages, saving workers over $400 million in unnecessary fees. The company's clients are primarily employers and government benefits providers who send direct deposits to their employees or beneficiaries. PayActiv works by using time and attendance data to calculate earned but unpaid wages. Once the funds are received from the employer or benefits provider, they are posted to the worker's Payactiv Visa Card, often resulting in earlier access to the funds than the traditional payday. PayActiv's business model is unique in that it does not charge businesses to offer its services as an employee benefit. Instead, it likely generates revenue through transaction fees when workers use their Payactiv Visa Cards. As a public benefit corporation and certified B Corp, PayActiv is committed to balancing profit with purpose, considering the impact of its decisions on its workers, customers, and the broader community. In summary, PayActiv is a socially conscious fintech startup that provides a valuable service to workers by giving them early access to their earned wages, and to businesses by offering a cost-free employee benefit. Keywords: PayActiv, Fintech, Early Wage Access, Employee Benefit, Payroll Innovation, Public Benefit Corporation, B Corp, Financial Services, Visa Prepaid Card, Direct Deposits.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for PayActiv and the history behind them.

Investors

7 investors on PayActiv's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 5 investors entered at this stage
RTA Capital
Plug and Play
Softbank Capital
Generation partners
Ziegler
Series B+ 2 investors entered at this stage
Eldridge
Ziegler Meditech Equity Partners

Global footprint

Where PayActiv has talent and traffic

Workforce by country
7 countries with
team presence
🇵🇰 Pakistan52%
🇺🇸 United States45.8%
🇨🇦 Canada1%
🇮🇹 Italy0.3%
🇵🇭 Philippines0.3%
Top 5 of 7 shown
Web traffic by country
880K monthly visits
across markets
🇺🇸 United States96.4%
🇦🇺 Australia1.3%
🇨🇦 Canada0.8%
🇳🇬 Nigeria0.2%
🇬🇧 United Kingdom0.2%
Top 5 markets shown

Talent graph

The shape of PayActiv's talent

Dealroom maps PayActiv's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

26 standout operatorsDealroom-flagged across the org
7 AI specialistspinpointed by name
393 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock PayActiv's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about PayActiv

An AI-synthesized read of the highest-engagement posts about PayActiv on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See PayActiv on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.