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Pay.com.au

Fintech · Melbourne, Australia · Founded 2019

Unified payments platform that rewards business payments MoreLess

Pay.com.au is a Melbourne-based financial technology company founded in 2019 by Damien Waller, Edward Alder, and Grant Austin. The founders identified a gap in the market where businesses, unlike individual consumers, were unable to earn rewards on major expenses like tax payments, rent, or payroll due to system incompatibilities or card limits. The company's leadership team has deep experience in finance and technology; Damien Waller previously founded iSelect, a prominent Australian financial services comparison company, Edward Alder has a background in corporate strategy and M&A, and Grant Austin brings two decades of experience in fintech, loyalty, and corporate finance.

The company operates a business-to-business (B2B) payments platform that enables Australian businesses of all sizes to pay a wide range of expenses, including those to the Australian Taxation Office (ATO), suppliers, and for payroll, using credit cards or bank transfers, even when the recipient doesn't directly accept card payments. This core function allows businesses to leverage their credit card's interest-free periods, improving cash flow by up to 55 days. Pay.com.au's revenue is generated through processing fees on transactions. The business model centers on its proprietary rewards program, PayRewards. For a fee, clients can opt-in on each transaction to earn PayRewards Points, which can be earned on both credit card and bank transfer payments. This allows businesses to "double-stack" rewards by earning points from both their credit card provider and PayRewards simultaneously.

The PayRewards points offer flexibility and can be transferred to a broad network of over ten airline and hotel partners, including Qantas Business Rewards, Singapore Airlines KrisFlyer, and Accor Live Limitless. Points can also be redeemed for gift cards, travel booked through the company's PayTravel service, or bespoke items via a concierge service. The platform has formed strategic partnerships with companies like Airwallex to facilitate rewards on international payments and integrates with accounting software like Xero to streamline reconciliation. Since its public launch in March 2021, the company has processed over $2 billion in payments for more than 50,000 customers and secured funding from investors including Gandel Invest.

Keywords: B2B payments, business expense rewards, PayRewards, ATO payments, credit card rewards, payroll payments, superannuation payments, cash flow management, Australian fintech, loyalty program, SME payments, Qantas Business Rewards, Damien Waller, Edward Alder, Grant Austin, supplier payments, rewards ecosystem, business travel points, frequent flyer points, payments platform

Company overview

Pay.com.au company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
Melbourne, Australia
Employees
196
Open positions
15
Dealroom signal
90.4
client focusb2bsub industryPaymentsindustryFintech

Valuation & funding

Pay.com.au funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES EEquity / VC Aug 2026 $28M $112M Undisclosed
SECONDARYOther financing Nov 2025 $18M $410M Undisclosed
SERIES BEquity / VC Nov 2025 $16M $65M WAM Leaders · Thorney Investment · Ophir Asset Management · Morgan Corporate
SERIES AEquity / VC Sep 2022 $3.2M $13M Gandel Invest · Adam Schwab · Hugh Robertson
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Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 203
2025 136
2024 77
2023 43
2022 37
2021 18
2020 5
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Growth signals

Pay.com.au website traffic

Latest recorded traffic for Pay.com.au is 290K monthly website visits, up 38.1% over the last three months. Pay.com.au's team grew 44.1% over the past year.

Latest monthly visits290K 3-month web change+38.1% 1-year team growth+44.1%
Monthly website visits41 observations · Mar 2023–Jul 2026
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Comparisons

Pay.com.au compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Pay.com.au's talent

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Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Pay.com.au's cap table

Sourced from Dealroom's funding and investor records.

Series A 7 investors entered at this stage
Gandel Invest
Adam Schwab
Hugh Robertson
Morgan Corporate
WAM Leaders
Thorney Investment
Ophir Asset Management

Global footprint

Where Pay.com.au has talent and traffic

Workforce by country
5 countries with
team presence
🇦🇺 Australia90.6%
🇵🇭 Philippines6.5%
🇻🇳 Vietnam1.8%
🇺🇸 United States0.6%
🇬🇧 United Kingdom0.6%
5 countries shown

In the news

Latest news about Pay.com.au

Recent press, funding announcements, and product moves mentioning Pay.com.au — open to read from the original sources.

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Market sentiment

What the market is saying about Pay.com.au

An AI-synthesized read of the highest-engagement posts about Pay.com.au on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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