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Pay.com.au

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Unified payments platform that rewards business payments

Melbourne, AustraliaFounded 2019Fintech
Valuation $100–250M Last recorded · 2026
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pay.com.au and the history behind them.

About Pay.com.au

Pay.com.au is a Melbourne-based financial technology company founded in 2019 by Damien Waller, Edward Alder, and Grant Austin. The founders identified a gap in the market where businesses, unlike individual consumers, were unable to earn rewards on major expenses like tax payments, rent, or payroll due to system incompatibilities or card limits. The company's leadership team has deep experience in finance and technology; Damien Waller previously founded iSelect, a prominent Australian financial services comparison company, Edward Alder has a background in corporate strategy and M&A, and Grant Austin brings two decades of experience in fintech, loyalty, and corporate finance.

The company operates a business-to-business (B2B) payments platform that enables Australian businesses of all sizes to pay a wide range of expenses, including those to the Australian Taxation Office (ATO), suppliers, and for payroll, using credit cards or bank transfers, even when the recipient doesn't directly accept card payments. This core function allows businesses to leverage their credit card's interest-free periods, improving cash flow by up to 55 days. Pay.com.au's revenue is generated through processing fees on transactions. The business model centers on its proprietary rewards program, PayRewards. For a fee, clients can opt-in on each transaction to earn PayRewards Points, which can be earned on both credit card and bank transfer payments. This allows businesses to "double-stack" rewards by earning points from both their credit card provider and PayRewards simultaneously.

The PayRewards points offer flexibility and can be transferred to a broad network of over ten airline and hotel partners, including Qantas Business Rewards, Singapore Airlines KrisFlyer, and Accor Live Limitless. Points can also be redeemed for gift cards, travel booked through the company's PayTravel service, or bespoke items via a concierge service. The platform has formed strategic partnerships with companies like Airwallex to facilitate rewards on international payments and integrates with accounting software like Xero to streamline reconciliation. Since its public launch in March 2021, the company has processed over $2 billion in payments for more than 50,000 customers and secured funding from investors including Gandel Invest.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Melbourne, Australia
Employees
196
Open positions
15
Dealroom signal
90.4/100
Industry
Fintech
Sub-industry
Payments
Sector
Fintech
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES E✓Equity / VC Aug 2026 $28M $112M Undisclosed ↗
SECONDARY✓Other financing Nov 2025 $18M $410M Undisclosed ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Pay.com.au website traffic

Latest recorded traffic for Pay.com.au is 290K monthly website visits, up 38.1% over the last three months. Pay.com.au's team grew 44.1% over the past year.

Latest monthly visits290K 3-month web change+38.1% 1-year team growth+44.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

  • Gandel Invest
  • Adam Schwab
  • Hugh Robertson
  • Morgan Corporate
  • WAM Leaders
  • Thorney Investment
  • Ophir Asset Management
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇦🇺 Australia90.6%
🇵🇭 Philippines6.5%
🇻🇳 Vietnam1.8%
🇺🇸 United States0.6%
🇬🇧 United Kingdom0.6%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pay.com.au on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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