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Power Law company profile

Pattern

Marketing · Lehi, United States · Founded 2013 · IPO 2025 Unicorn

Pattern is a proven blend of marketplace analytics, product distribution, MAP Compliance, and brand management that drives growth for premium brands

Valuation
$2.12B
Market cap · May/2026
Revenue
$2.50B
Latest reported FY
EBITDA
$16M
Latest reported FY

Investors

5 investors on Pattern's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 3 investors entered at this stage
KSV Global
Banner Ventures
Ainge Advisory
Series B+ 2 investors entered at this stage
Knox Lane
University Growth Fund

Global footprint

Where Pattern has talent and traffic

AI talent share
0.6% of workforce is AI talent
(12 of 1,947 staff)
Core AI30.15%
Other AI90.46%
Non-AI workforce1,93599.38%
Workforce by country
22 countries with
team presence
🇮🇳 India45.5%
🇺🇸 United States36.2%
🇬🇧 United Kingdom4.8%
🇷🇸 Serbia4.7%
🇦🇺 Australia2.7%
Top 5 of 22 shown
Web traffic by country
260K monthly visits
across markets
🇺🇸 United States49.5%
🇮🇳 India10.5%
🇬🇧 United Kingdom4.1%
🇨🇦 Canada3.5%
🇦🇺 Australia3.1%
Top 5 markets shown

Patent intelligence

$141k patent portfolio · 7 active families

Estimated portfolio value
$141k
<0.01% of market cap · 145.4× smaller than top peer Quantum Metric ($20M)
7 active patent families
Where Pattern innovates Data miningData scienceOperations researchMarket placeProduct data

Where Pattern concentrates vs peers

Each axis is a top-10 topic across Pattern and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

Pattern's 4 investments and acquisitions.

Every disclosed deal where Pattern appeared as a backer or acquirer, 2019–2025. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across Pattern's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Pattern's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        What the market is saying about Pattern

        An AI-synthesized read of the highest-engagement posts about Pattern on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Pattern on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.