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Patchworks

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Making products for those who appreciate a quality craftsmanship

London, United KingdomFounded 2014Marketing
Valuation $25–50M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Patchworks and the history behind them.

About Patchworks

Patchworks operates as an integration Platform as a Service (iPaaS) with a specific focus on the e-commerce sector. Founded in 2014 by David Wiltshire, James Herbert, Andy Slater, and Luke Hodgson, the London-based company provides a no-code/low-code platform designed to automate the flow of data and connect disparate business applications. The platform aims to simplify the complexities of integrating technology stacks for retailers, allowing them to connect systems such as storefronts, ERPs, CRMs, warehouse management systems (WMS), and third-party logistics (3PL) providers.

The company's business model is centered on providing a cloud-based subscription service that allows B2C and B2B e-commerce businesses to streamline their operations and reduce manual data entry. This enables clients to manage processes like real-time inventory updates, customer orders, and multi-site stock management more efficiently, ultimately aiming to prevent overselling and improve customer satisfaction. Patchworks serves a range of high-growth and established brands, including Huel, Gymshark, Castore, and Lounge Underwear. The company generates revenue through subscriptions to its platform and has seen significant growth, expanding its client base in the UK, Europe, North America, and Australia.

The Patchworks platform offers several key features. A central component is its Connector Marketplace, a library of pre-built connectors for popular systems like Shopify, NetSuite, BigCommerce, and various ERPs and WMS solutions. For integrations not covered by the marketplace, the platform includes a 'Connector Builder,' which allows users to create their own connections to any system with an API. The platform also provides 'Process Flows' for designing and automating data workflows, and 'Blueprints,' which are pre-configured integration templates for common e-commerce operations. This architecture is designed to be scalable and flexible, supporting various protocols and data formats such as REST, SOAP, GraphQL, JSON, and XML. Since its inception, Patchworks has secured significant funding, including multiple rounds from Gresham House Ventures, to fuel product development and international expansion.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
London, United Kingdom
Sector
Marketing

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Gresham House Ventures

Series B and later1 investor entered at this stage

  • Palatine Growth Credit
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇬🇧 United Kingdom93.6%
🇺🇸 United States4.3%
🇵🇭 Philippines2.1%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Patchworks on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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