Patchology

About Patchology

Originating from the medical field, Patchology leverages advanced transdermal patch technology for the beauty and skincare market. The company was founded by Chris Hobson and launched in March 2014 after years of developing patch technologies for pharmaceutical drug delivery. This background in creating effective delivery systems for major companies like Novartis and Johnson & Johnson formed the foundation for the brand's pivot into skincare, aiming to transport active ingredients deeper into the skin than traditional topical products allow.

Chris Hobson's journey combines a classic consumer goods background with entrepreneurial drive. He started his career as a brand manager at Procter & Gamble, later earned an MBA from Harvard Business School with a focus on entrepreneurship, and was involved in several startups, including one sold to Fidelity Capital. Recognizing that the efficacy of skincare ingredients is contingent on their delivery, Hobson joined the company in 2011, invested his own capital, and steered its focus toward creating fast-acting consumer skincare products.

The business operates on a direct-to-consumer and retail model, selling its products through its own website and a vast network of prestigious retailers. Its revenue is generated from the sale of these skincare items. Shortly after its 2014 launch, the brand secured a significant milestone by being selected by Neiman Marcus, which quickly expanded from 15 test stores to all locations within six months. Today, Patchology has a strong omnichannel presence with over 200 retail partners and 10,000 doors globally, including major names like Ulta, Nordstrom, Sephora in the EU, and Mecca in Australia.

Patchology’s core product line consists of targeted treatments such as eye gels, face masks, lip gels, and hand and foot masks, designed for busy consumers who want effective results quickly. The brand’s ethos is “beauty at the speed of you,” which is embodied in its flagship products like the 5-minute FlashMasque® and FlashPatch® eye gels. These products utilize the company's proprietary patch technology and a Hydrosurge5™ Moisture System to deliver ingredients rapidly. The primary target audience is Millennial women, though the brand also appeals to Gen X and Gen Z consumers. The business model includes direct e-commerce, which saw significant growth, and strong retail partnerships that constitute a large portion of the business.