Pasta Evangelists

About Pasta Evangelists

Pasta Evangelists, founded in 2016 by Alessandro Savelli, Chris Rennoldson, and James McArthur, operates as a direct-to-consumer fresh pasta and sauce delivery service in the United Kingdom.

The company's inception traces back to founder Alessandro Savelli's vision to bring the authentic taste of fresh, artisanal pasta, a staple he cherished from his Italian heritage, directly to consumers' homes.

Initially, the business model centered on a subscription service delivering gourmet pasta recipe kits nationwide, which include fresh, handmade pasta, authentic sauces, and garnishes. The product line has since expanded to include takeaway options from their kitchens across London, a pasta-making school, and a restaurant located in the Harrods Dining Hall. This multi-channel approach targets at-home diners seeking premium, convenient meal solutions, as well as those looking for in-person culinary experiences.

A significant milestone in the company's trajectory occurred in early 2021 when the global food giant Barilla Group acquired a majority stake. This strategic acquisition provided Pasta Evangelists with substantial resources to accelerate its growth and expand its market presence. Following the acquisition, the company has focused on expanding its takeaway service across the UK and growing its physical retail footprint, including its counter in Harrods. The business generates revenue through the sale of its pasta meal kits via subscriptions and one-off purchases on its website, as well as through its takeaway locations and restaurant operations.