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Passenger

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Responsible outdoor apparel and gear

New Milton, United KingdomFounded 2012eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2023
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Passenger and the history behind them.

About Passenger

Passenger Clothing is a company dedicated to creating sustainable adventure apparel designed for individuals who seek meaningful escapism. The company serves a diverse clientele including nomads, thinkers, daydreamers, and roamers who are inspired to explore and push their boundaries. Operating in the outdoor and lifestyle apparel market, Passenger Clothing focuses on eco-friendly products made from recycled materials. The business model revolves around direct-to-consumer sales through their online platform, passenger-clothing.com, offering a range of products including men's and women's clothing, accessories, and outdoor gear. Revenue is generated through the sale of these products, often incentivized by promotions such as discounts on multiple purchases. The company emphasizes sustainability and minimal environmental impact in its production processes.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
New Milton, United Kingdom
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Growth Partner
  • Richard Harpin
Employees mapped 153 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 25 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇬🇧 United Kingdom89.4%
🇫🇷 France4.7%
🇩🇪 Germany2.4%
🇲🇦 Morocco1.2%
🇳🇿 New Zealand1.2%
Top 5 of 6 shown
Web traffic by country
1.7M monthly visits
across markets
🇬🇧 United Kingdom64.5%
🇩🇪 Germany10%
🇫🇷 France6.7%
🇦🇺 Australia4.5%
🇳🇱 Netherlands3.7%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Passenger on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Passenger on the full Dealroom platform

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