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Partnerize
Online marketing technology provider based on a suite of performance marketing products and services
About Partnerize
Partnerize is a leading provider of partnership automation solutions, catering primarily to B2B2C brands. The company operates in the digital marketing and affiliate marketing sectors, offering a comprehensive platform that enables brands to discover, recruit, optimize, and manage partnerships. Partnerize's business model revolves around a pay-for-outcome approach, ensuring that clients only pay for successful conversions and engagements. This model is particularly appealing to brands looking to maximize their marketing ROI while minimizing upfront costs. The platform also includes features for payment processing, brand safety, and fraud prevention, making it a one-stop solution for partnership management. Partnerize serves a diverse range of clients, from large enterprises to smaller businesses, helping them turn their partnership channels into profit centers. The company generates revenue through subscription fees and performance-based commissions, aligning its success with that of its clients.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2010
- Headquarters
- Newcastle upon Tyne, United Kingdom
- Employees
- 340
- Open positions
- None listed
- Dealroom signal
- 61.4/100
- Industry
- Marketing
- Sector
- Marketing, Adtech, SaaS, Advertising, Lead Generation, Performance Management, Branding, Investing, Platform, Software, uk is8 creative industries
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 3 companies, latest Jun 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Partnerize.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Jan 2020 | $50M | — | Accel-KKR | — |
| LATE VCOther financing | Nov 2018 | $9M | $127M | GP Bullhound | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Partnerize is 320K monthly website visits, up 0% over the last three months. Partnerize's team grew 0.3% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
KonnectoTel Aviv-Yafo, IsraelAI-powered consumer intelligence platform for marketers, helping brands to reverse engineer their consumer journeys and make smart marketing investments
$84Mvaluation
Pepperjam NetworkWilkes-Barre, United StatesAffiliate Network & Marketing Programs | eBay Enterprise
→
BrandVeritySeattle, United StatesWe protect online brands and help them ensure compliance by monitoring these channels: paid search, website content and coupon codes. http://t.co/THQm1kaQf9
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Series B and later4 investors entered at this stage
HSBC Innovation Banking
Mithril
GP Bullhound
Accel-KKR
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Partnerize on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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