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Power Law company profile

Partnerize

Marketing · Newcastle upon Tyne, United Kingdom · Founded 2010

Partnerize is a leading provider of partnership automation solutions, catering primarily to B2B2C brands. The company operates in the digital marketing and affiliate marketing sectors, offering a comprehensive platform that enables brands to discover, recruit, optimize, and manage partnerships. Partnerize's business model revolves around a pay-for-outcome approach, ensuring that clients only pay for successful conversions and engagements. This model is particularly appealing to brands looking to maximize their marketing ROI while minimizing upfront costs. The platform also includes features for payment processing, brand safety, and fraud prevention, making it a one-stop solution for partnership management. Partnerize serves a diverse range of clients, from large enterprises to smaller businesses, helping them turn their partnership channels into profit centers. The company generates revenue through subscription fees and performance-based commissions, aligning its success with that of its clients. Keywords: partnership automation, affiliate marketing, B2B2C, digital marketing, pay-for-outcome, brand safety, fraud prevention, recruitment, optimization, profit center.

Valuation
$100–500M
Latest valuation · 2018
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Revenue
<$1M
Latest reported FY
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Headcount
100–500
Current team size
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Total funding Pre-IPO
$50–100M
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Investors

6 investors on Partnerize's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Series B+ 4 investors entered at this stage
HSBC Innovation Banking
Mithril
GP Bullhound
Accel-KKR

Global footprint

Where Partnerize has talent and traffic

Workforce by country
10 countries with
team presence
🇬🇧 United Kingdom42.4%
🇺🇸 United States41.7%
🇦🇺 Australia8%
🇮🇱 Israel2.2%
🇯🇵 Japan1.4%
Top 5 of 10 shown

Talent graph

The shape of Partnerize's talent

Dealroom maps Partnerize's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

32 team members profilednamed & role-tagged by Dealroom
340 employeestotal headcount
7 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Partnerize

An AI-synthesized read of the highest-engagement posts about Partnerize on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Partnerize on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.