Particula

About Particula

Particula Ltd. is a consumer electronics company founded in 2017 by Udi Sharir that develops smart, connected toys and games. Based in Netanya, Israel, the company aims to merge physical play with digital interaction, a concept they term "Phygital." The business operates by selling these tech-enhanced classic games directly to consumers and through retailers like Amazon. Their flagship product, the GoCube, is a modern re-engineering of the classic puzzle cube.

The company's journey began with a highly successful Kickstarter campaign in June 2018 for the GoCube, which was funded in just 30 minutes and went on to raise over $847,000. This initial success was followed by other prosperous crowdfunding campaigns for products like GoDice and GoChess. In March 2021, Particula secured $5 million in a Series A funding round led by Flashpoint Venture Capital. The company's products are now enjoyed in over 400,000 households worldwide.

The GoCube is a 3x3 smart cube equipped with contactless sensors and an inertial measurement unit (IMU) to track the cube's orientation and every rotation in real-time. This data is sent via Bluetooth 5.0 to a companion mobile application. The app provides a digital representation of the physical cube, offering interactive tutorials for beginners to learn how to solve the puzzle, often within an hour. For more advanced users, the app offers detailed statistics, analytics on performance, and allows them to compete in online battles and global leaderboards. Particula also offers different versions, including a magnetic GoCube Edge and a less expensive, battery-powered GoCube-X. Beyond the cube, Particula has expanded its product line to include GoDice (Bluetooth-connected dice), GoChess (an AI-powered chessboard), and GoBalance boards.