Pariksha

About Pariksha

Pariksha, operating under KnocTowl Technologies, is an educational technology firm focused on the Indian market, specifically targeting mobile-first internet users in non-metropolitan areas. The company was founded in 2015 by Karanvir Singh, Utkarsh Bagri, Vikram Singh, and Deepak Choudhary. The founders, alumni of Symbiosis University and IIT Kanpur, met at a business plan competition at IIM Ahmedabad and were driven by personal experiences with the educational disparities in smaller Indian cities.

Initially launched as a B2B SaaS platform providing campus placement preparation for engineering colleges, Pariksha pivoted in 2018 to a B2C model. This shift addressed the substantial market of over 75 million annual aspirants for state government job exams who lacked access to quality, affordable preparation materials in their local languages. The company's core business revolves around a freemium mobile application that offers test preparation for a wide range of state and national level government jobs, including public service commissions, police, railways, and defense services. Pariksha's content is delivered in at least eight vernacular languages, such as Hindi, Marathi, Tamil, and Bengali, making it accessible to a broader audience.

Revenue is generated through a subscription model, with prices ranging from approximately Rs 200 for a mock test series to Rs 30,000 for comprehensive courses. The platform's product suite is comprehensive, featuring mock tests, live and on-demand video classes, doubt-solving sessions, and performance analytics. Key features include adaptive testing, gamified practice sessions, and a tool for performance comparison, all designed to create an engaging learning experience. Pariksha has successfully raised approximately $3.38 million over six funding rounds from investors including Bharat Inclusion Seed Fund, Venture Catalysts, and LetsVenture, which has supported its expansion across India.