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Parade
Fashion · New York City, United States · Founded 2018
Expressive Underwear in Soft, Sustainable Fabrics For Just $9 | Parade MoreLess
Parade operates in the apparel industry, specializing in sustainable and comfortable underwear and bralettes. The company targets a diverse clientele, including all genders and body types, emphasizing inclusivity and self-expression. Parade's market includes environmentally conscious consumers who value sustainability and ethical production practices. The business model revolves around direct-to-consumer sales through its online platform, offering a variety of products such as underwear, bras, bralettes, bodysuits, and lingerie. Revenue is generated through product sales, with occasional limited edition releases to maintain exclusivity and demand. Parade also engages in social responsibility initiatives, providing support for LGBTQIA youth, Black women, and other marginalized communities through partnerships with various organizations. The company pledges to use reclaimed, recycled, responsible, renewable, or regenerative materials in its products, reinforcing its commitment to sustainability. Keywords: sustainable, comfortable, underwear, bralettes, inclusivity, self-expression, LGBTQIA, ethical, direct-to-consumer, limited edition.
Company overview
Parade company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2018
- Headquarters
- New York City, United States
- Employees
- 117
- Open positions
- None listed
- Dealroom signal
- 56.7
Valuation & funding
Parade funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2023 | $0 | — | Ariela & Associates International (Formerly Ariela-Alpha International) | ↗ |
| LATE VC✓Equity / VC | Aug 2022 | $0 | $200M | Undisclosed | ↗ |
| SERIES B✓Equity / VC | Sep 2021 | $20M | $140M | Stripes | — |
| SERIES AEquity / VC | Feb 2021 | $10M | $40M | Maveron · Greycroft Partners · Vice Ventures · Corner3 VC | — |
| SEEDEquity / VC | Jul 2020 | $3M | $12M | Undisclosed | — |
| SEEDEquity / VC | Dec 2019 | Greycroft Partners · Jen Rubio · Lerer Hippeau · Vice Ventures | — | ||
| SEEDEquity / VC | Jul 2019 | Lerer Hippeau · Cassius · Greycroft Partners · Prehype | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $10M | 0% | 114 |
| 2025 | $10M | 0% | 269 |
| 2024 | $10M | 0% | 269 |
| 2023 | $10M | 0% | 269 |
| 2022 | $10M | 0% | 235 |
| 2021 | $10M | 0% | 84 |
| 2020 | $10M | — | 48 |
Growth signals
Parade website traffic
Latest recorded traffic for Parade is 6.1K monthly website visits, down 18.7% over the last three months. Parade's team declined 56.5% over the past year.
Comparisons
Parade compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
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Blackburn, United Kingdom | Operational | 18 | $1.3M | $5.2M |
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 HaruPowered by RESPONSIBLE |
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 SwappedSaving the planet with one Swap at a time |
London, United Kingdom | Operational | |||
 YagaAn online selling and shopping platform for new and preloved fashion |
Tallinn, Estonia | Operational | |||
 LOANHOODA peer to peer marketplace, is building the go-to platform for Gen Z in the super-hot, fashion rental space |
London, United Kingdom | Operational | |||
 UNTAGGEDEarn rewards for trading your preloved clothes |
London, United Kingdom | Operational | |||
 NowajeansSustainable denim brand created from recycled textile waste |
Porto, Portugal | Operational |
Talent graph
Parade's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Parade has talent and traffic
team presence
In the news
Latest news about Parade
Recent press, funding announcements, and product moves mentioning Parade — open to read from the original sources.
Market sentiment
What the market is saying about Parade
An AI-synthesized read of the highest-engagement posts about Parade on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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