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Parade
Expressive Underwear in Soft, Sustainable Fabrics For Just $9 | Parade
About Parade
Parade operates in the apparel industry, specializing in sustainable and comfortable underwear and bralettes. The company targets a diverse clientele, including all genders and body types, emphasizing inclusivity and self-expression. Parade's market includes environmentally conscious consumers who value sustainability and ethical production practices. The business model revolves around direct-to-consumer sales through its online platform, offering a variety of products such as underwear, bras, bralettes, bodysuits, and lingerie. Revenue is generated through product sales, with occasional limited edition releases to maintain exclusivity and demand. Parade also engages in social responsibility initiatives, providing support for LGBTQIA youth, Black women, and other marginalized communities through partnerships with various organizations. The company pledges to use reclaimed, recycled, responsible, renewable, or regenerative materials in its products, reinforcing its commitment to sustainability.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2023 | $0 | — | Ariela & Associates International (Formerly Ariela-Alpha International) | ↗ |
| LATE VC✓Equity / VC | Aug 2022 | $0 | $200M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Parade is 6.1K monthly website visits, down 18.7% over the last three months. Parade's team declined 56.5% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Lerer Hippeau
Cassius
Greycroft Partners
Prehype
Jen Rubio
Vice Ventures
Steph Korey
Other known investors4 additional known investors
Ariela & Associates International (Formerly Ariela-Alpha International)
Emmanuel Seuge.
Victress Capital
Visible Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Parade on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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