Panshi

About Panshi

Panshi, established in 2004 and headquartered in Hangzhou, China, operates as a global digital economic platform, primarily offering online and mobile advertising solutions to small and medium-sized enterprises (SMEs). The company was founded by Tian Ning, who demonstrated his entrepreneurial spirit early on by starting his first computer network company in 1999 while still a university student. This early venture set the stage for Panshi, which he founded with his team.

The firm's core business revolves around providing digital marketing services through its ad network, which utilizes technologies like behavioral and geo-targeting to enhance ad effectiveness. Panshi's platform serves a wide array of industries, including retail, manufacturing, and education, by applying cloud computing, big data, and AI in a SaaS model. This approach is designed to help enterprise and government clients with multi-dimensional digital and intelligent services. The company has structured its offerings into seven main cloud services: Social Entertainment Cloud, Digital-Tech Cloud, Digital Industrial Park Cloud, Digital Education Cloud, and New Consumption Cloud, forming an interconnected business ecosystem.

Panshi's business model is B2B and operates within the SaaS space. It provides an ad exchange that integrates major mobile platforms and offers tools for ad management, including planning, optimization, and data management. The primary clients are SMEs seeking to enhance their brand awareness and sales through targeted online advertising. With a significant global footprint, Panshi has established offices in over 30 countries and employs nearly 3,000 people worldwide, with more than a thousand located overseas. The company has successfully raised a total of $661 million over four funding rounds, with its latest Series D round in October 2018 bringing in $325 million, led by investor Cybernaut.