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Panaya

Marketing · Hod Hasharon, Israel · Founded 2006

Develops enterprise IT applications for workforce, sales, workflow MoreLess

Founded in 2006 by entrepreneur Yossi Cohen as ChangeSoft Technologies, Panaya operates as a subsidiary of Infosys, an Indian multinational technology company. The company is headquartered in Hod Hasharon, Israel, with a global presence across North America, Europe, and Japan. Panaya secured its initial funding of $5 million in April 2006 from Gemini Partners and Benchmark Capital. Over the years, it raised a total of $59 million through multiple funding rounds, culminating in a $20 million Series E round in January 2015. In a significant milestone, Infosys acquired Panaya in February 2015 for approximately $200 million.

Panaya provides a Software-as-a-Service (SaaS) platform focused on Change Intelligence and Smart Testing for enterprise resource planning (ERP) and customer relationship management (CRM) systems. The company's business model is centered on offering cloud-based solutions that help organizations de-risk and accelerate changes to their core business applications, such as SAP, Oracle, and Salesforce. Revenue is generated through subscriptions to its platform, which caters to a wide range of clients, including a third of the Fortune 500 companies across 62 countries.

The core of Panaya's offering is its Change Intelligence Platform, which combines impact analysis, test management, and test automation. This platform provides clients with visibility into the potential impact of any updates or modifications to their systems, identifying what might break and what needs to be tested. Key products include Test Dynamix, an end-to-end test management solution, and ForeSight, designed for the Salesforce ecosystem. The platform utilizes AI-powered capabilities to optimize testing cycles, streamline processes, and facilitate collaboration between IT and business teams. A unique selling point is the codeless test automation feature, which allows users without technical coding skills to automate testing, thereby reducing bottlenecks and speeding up release cycles.

Keywords: Change Intelligence, Smart Testing, ERP, CRM, SaaS, Test Automation, Impact Analysis, Application Lifecycle Management, Oracle, Salesforce

Company overview

Panaya company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2006
Headquarters
Hod Hasharon, Israel
Employees
202
Open positions
1
Dealroom signal
61.1
sub industryCRM & Salesbusiness modelSaaSsectorDeliverysectorSaaSsectorCRMsectorCloud ServicessectorBack OfficesectorAutomated TechnologyindustryMarketingindustryEnterprise Softwareclient focusb2b

Valuation & funding

Panaya funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Feb 2015 $0 Infosys
SERIES EOther financing Jan 2015 $20M $80M Israel Growth Partners
SERIES DOther financing Jan 2013 $16M $64M Hasso Plattner Ventures · Benchmark · Battery Ventures
LATE VCOther financing Sep 2010 $6M $24M Hasso Plattner Ventures
SERIES COther financing Jun 2010 $7M $28M Battery Ventures
SERIES BOther financing Aug 2009 Tamares · Benchmark
SERIES AOther financing Apr 2006 Gemini Israel Ventures · Benchmark
Showing 7 recorded eventsUnlock the complete deal history →

Growth signals

Panaya website traffic

Latest recorded traffic for Panaya is 89K monthly website visits, up 7.2% over the last three months. Panaya's team declined 0.5% over the past year.

Latest monthly visits89K 3-month web change+7.2% 1-year team growth-0.5%
Monthly website visits134 observations · Oct 2014–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Panaya compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
Certinia (Formerly FinancialForce)Provides cloud ERP solution for Salesforce CRM which include Cloud Accounting Software, Billing applications, Financial Management, Professional Services Automation (PSA), Human Capital Management and Supply Chain Management solutions San Francisco, United States Acquired 107 $194M $440M
DeskeraDeskera - Integrated ERP, CRM, HRM Business Applications Boston, United States Operational
OctivAutomate workflows and deliver buyer behaviour insights Indianapolis, United States Acquired
OmPromptCustomer automation platform that removes manual labour in the order-to-cash process Abingdon, United States Acquired
SellsyFrom capturing leads to automated marketing campaigns, Sellsy allows you to manage your sales cycle from start to finish La Rochelle, France Acquired
enxoo sp. z o.o.enxoo | Salesforce Gold Consulting Partner Warsaw, Poland Operational
SharpSpringMarketing automation software that helps businesses identify prospects & drive customers down the sales pipeline, with tools like lead scoring & drip emails Gainesville, United States Acquired
ONTRAPORTAn all-in-one integrated platform that delivers essential business features including a powerful CRM system, one-click membership sites and WordPress hosting, email delivery, payment processing, direct-mail printing, affiliate management and an innov Santa Barbara, United States Operational
Showing 8 of the closest matchesCompare every metric →

Talent graph

Panaya's talent

Book a demo to see the people
Team profiled 65 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Panaya's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 3 investors entered at this stage
Benchmark
Gemini Israel Ventures
Tamares
Series B+ 3 investors entered at this stage
Battery Ventures
Hasso Plattner Ventures
Israel Growth Partners
Other known 1 additional known investor
Infosys

Global footprint

Where Panaya has talent and traffic

Workforce by country
8 countries with
team presence
🇮🇱 Israel76.1%
🇺🇸 United States12%
🇩🇪 Germany4.2%
🇯🇵 Japan3.5%
🇫🇷 France1.4%
Top 5 of 8 shown

In the news

Latest news about Panaya

Recent press, funding announcements, and product moves mentioning Panaya — open to read from the original sources.

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Market sentiment

What the market is saying about Panaya

An AI-synthesized read of the highest-engagement posts about Panaya on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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