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Panaya

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Develops enterprise IT applications for workforce, sales, workflow

Hod Hasharon, IsraelFounded 2006Marketing
Valuation $100–250M Last recorded · 2015
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Panaya and the history behind them.

About Panaya

Founded in 2006 by entrepreneur Yossi Cohen as ChangeSoft Technologies, Panaya operates as a subsidiary of Infosys, an Indian multinational technology company. The company is headquartered in Hod Hasharon, Israel, with a global presence across North America, Europe, and Japan. Panaya secured its initial funding of $5 million in April 2006 from Gemini Partners and Benchmark Capital. Over the years, it raised a total of $59 million through multiple funding rounds, culminating in a $20 million Series E round in January 2015. In a significant milestone, Infosys acquired Panaya in February 2015 for approximately $200 million.

Panaya provides a Software-as-a-Service (SaaS) platform focused on Change Intelligence and Smart Testing for enterprise resource planning (ERP) and customer relationship management (CRM) systems. The company's business model is centered on offering cloud-based solutions that help organizations de-risk and accelerate changes to their core business applications, such as SAP, Oracle, and Salesforce. Revenue is generated through subscriptions to its platform, which caters to a wide range of clients, including a third of the Fortune 500 companies across 62 countries.

The core of Panaya's offering is its Change Intelligence Platform, which combines impact analysis, test management, and test automation. This platform provides clients with visibility into the potential impact of any updates or modifications to their systems, identifying what might break and what needs to be tested. Key products include Test Dynamix, an end-to-end test management solution, and ForeSight, designed for the Salesforce ecosystem. The platform utilizes AI-powered capabilities to optimize testing cycles, streamline processes, and facilitate collaboration between IT and business teams. A unique selling point is the codeless test automation feature, which allows users without technical coding skills to automate testing, thereby reducing bottlenecks and speeding up release cycles.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2006
Headquarters
Hod Hasharon, Israel
Employees
202
Open positions
1
Dealroom signal
61.1/100
Industry
Marketing, Enterprise Software
Sub-industry
CRM & Sales
Sector
Marketing, Delivery, SaaS, CRM, Cloud Services, Back Office, Automated Technology
Business model
SaaS
Client focus
b2b

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Feb 2015 $0 — Infosys ↗
SERIES EOther financing Jan 2015 $20M $80M Israel Growth Partners —
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Panaya website traffic

Latest recorded traffic for Panaya is 89K monthly website visits, up 7.2% over the last three months. Panaya's team declined 0.5% over the past year.

Latest monthly visits89K 3-month web change+7.2% 1-year team growth-0.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
Certinia (Formerly FinancialForce)Provides cloud ERP solution for Salesforce CRM which include Cloud Accounting Software, Billing applications, Financial Management, Professional Services Automation (PSA), Human Capital Management and Supply Chain Management solutions San Francisco, United States Acquired 107 $194M $440M
DeskeraDeskera - Integrated ERP, CRM, HRM Business Applications Boston, United States Operational
OctivAutomate workflows and deliver buyer behaviour insights Indianapolis, United States Acquired
OmPromptCustomer automation platform that removes manual labour in the order-to-cash process Abingdon, United States Acquired
SellsyFrom capturing leads to automated marketing campaigns, Sellsy allows you to manage your sales cycle from start to finish La Rochelle, France Acquired
enxoo sp. z o.o.enxoo | Salesforce Gold Consulting Partner Warsaw, Poland Operational
SharpSpringMarketing automation software that helps businesses identify prospects & drive customers down the sales pipeline, with tools like lead scoring & drip emails Gainesville, United States Acquired
ONTRAPORTAn all-in-one integrated platform that delivers essential business features including a powerful CRM system, one-click membership sites and WordPress hosting, email delivery, payment processing, direct-mail printing, affiliate management and an innov Santa Barbara, United States Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later3 investors entered at this stage

Other known investors1 additional known investor

  • Infosys
Team profiled 65 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇮🇱 Israel76.1%
🇺🇸 United States12%
🇩🇪 Germany4.2%
🇯🇵 Japan3.5%
🇫🇷 France1.4%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Panaya on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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