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COMPANY PROFILE

#paid

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The world's leading influencer marketing and collaboration platform

Toronto, CanadaFounded 2013Marketing
Valuation $50–100M Last recorded · 2021
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for #paid and the history behind them.

About #paid

Hashtagpaid operates as a creator marketplace that facilitates collaboration between brands and influencers to enhance marketing campaigns. The platform serves businesses looking to leverage influencer marketing by providing tools to connect with content creators who align with their brand values and target audience. Operating primarily in the digital marketing and social media sectors, Hashtagpaid enables brands to optimize their marketing strategies through data-driven insights and live reporting. The business model revolves around subscription and service fees from brands seeking to engage with influencers for campaign creation and execution. By analyzing first-party data and industry benchmarks, Hashtagpaid helps brands understand what content resonates with their audience, allowing for more effective marketing efforts. The platform also offers the ability to repurpose high-performing creator content across various marketing channels, including out-of-home and print media. Key clients include brands in retail and eCommerce sectors aiming to enhance their social media presence and engagement with Gen Z audiences.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
Toronto, Canada
Employees
159
Open positions
7
Dealroom signal
80.3/100
Industry
Marketing
Sector
Marketing, Social, Social Media, Branding, Influencer Marketing, Platform
Client focus
b2b

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Oct 2022 $0 — Xc —
SERIES B✓Equity / VC Aug 2021 $14M $55M Vanedge Capital · Ascential · ScaleUP Ventures · Sands Capital Management ↗
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

#paid website traffic

Latest recorded traffic for #paid is 45K monthly website visits, down 15.1% over the last three months. #paid's team grew 6% over the past year.

Latest monthly visits45K 3-month web change-15.1% 1-year team growth+6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • DMZ
  • Ontario Centre of Innovation

Series A6 investors entered at this stage

  • ScaleUP Ventures
  • Sands Capital Management
  • Vanedge Capital
  • Ascential
  • BDC Capital
  • Xc

Other known investors4 additional known investors

  • Angel One Network
  • Good News Ventures
  • Tribe Capital
  • Two Small Fish Ventures
Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇨🇦 Canada72.1%
🇺🇸 United States22.9%
🇵🇰 Pakistan1.6%
🇮🇩 Indonesia0.8%
🇲🇾 Malaysia0.8%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about #paid on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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