Pagos

About Pagos

Pagos operates as a payment intelligence infrastructure startup, providing a SaaS platform that translates complex payments data into actionable insights for businesses that sell or bill online. The company was founded in 2021 by Klas Bäck (CEO), Albert Drouart (CPO), and Daniel Blomberg (CTO). The founding team possesses extensive experience in the payments industry, with Bäck and Drouart having held senior leadership roles at major payment companies like Braintree, Venmo, and PayPal. This background provided them with a deep understanding of the common challenges businesses face, such as the difficulty in managing multiple payment processors, the complexity of omni-channel payments, and a general lack of data-driven strategies, which often leads to lost revenue and higher costs.

The firm targets enterprise companies across various sectors, including retail, travel, and digital services, as well as the technology providers that serve them, like fraud providers and payment service providers. Pagos offers its services through a suite of API-driven, bird-themed microservices that can be integrated with a business's existing payment stack without needing to switch processors. These tools are designed to harmonize, enrich, and analyze data from multiple sources. Key products include 'Peacock' for data visualization, 'Canary' for monitoring and alerting, 'Parrot' for enhanced BIN data, and 'Toucan' for network tokenization. More recently, the company launched 'Flamingo' for performance benchmarking and 'Puffin' to simplify data integration into business workflows. In May 2024, Pagos introduced 'Pagos Copilot', an AI-powered tool that provides instant payment intelligence through a conversational interface.

Pagos's business model is based on a self-service, low-code platform where clients can select and pay for individual microservices on a volume-based, pay-as-you-go model after a free trial period. This approach is designed to help businesses optimize their payment performance, improve approval rates, reduce operational costs, and mitigate fraud. The company has secured significant financial backing, raising a $10 million seed round in October 2021 and a $34 million Series A round in January 2023, bringing its total funding to $44 million. Key investors include Arbor Ventures, Point72 Ventures, Underscore VC, and Infinity Ventures.