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PackLink
Compare and purchase courier services at discounted rates
About PackLink
PackLink operates as an online shipping platform designed to streamline logistics for individuals and businesses by allowing price and service comparisons between various couriers. The company was established in Madrid, Spain, in 2012 by Ben Askew-Renaut and Javier Bravo. Askew-Renaut, who serves as CEO, previously had experience in logistics and transportation software after selling a food distribution business he founded in 1999. This background in logistics software spurred the creation of a platform aimed at providing e-commerce businesses with the advanced shipping technology typically reserved for larger corporations.
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The company's primary service, Packlink Pro, functions as a centralized shipping management platform for e-commerce sellers and small to medium-sized businesses. It operates on a freemium model where access to the platform is free, with no monthly fees or minimum shipping volumes; revenue is generated from the shipping services purchased by users. By aggregating shipping volume, PackLink negotiates discounted rates with major carriers like UPS, DHL, and TNT, offering these savings—reportedly up to 70% on international deliveries—to its customers. The platform's core functionality includes the ability to compare carrier prices, print shipping labels, schedule package pickups, and track shipments in real-time. A key feature is its integration with major e-commerce platforms and marketplaces such as eBay, Amazon, WooCommerce, and PrestaShop, which automates the import of order details and streamlines the entire shipping process.
Since its founding, PackLink has expanded its operations across several European countries, including Germany, France, and Italy. The company secured significant venture capital, raising nearly $25 million in funding from investors like Accel Partners and Eight Roads Ventures, before being acquired. In December 2021, PackLink was acquired by Auctane, the U.S.-based parent company of shipping software brands like ShipStation and Stamps.com, in a strategic move to bolster Auctane's presence in the European market. This acquisition positioned PackLink as part of a larger portfolio of logistics technology solutions, connecting its over 215,000 business customers to a global network.
At a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Madrid, Spain
- Employees
- 83
- Open positions
- None listed
- Dealroom signal
- 59.4/100
- Sub-industry
- Logistics & Delivery
- Sector
- Transportation, Supply Chain Management, Delivery, Retail, Lead Generation, Comparison, Price Comparison, Deal Comparison, Logistic, Industrial Technology, Industrial Procurement, Logistics Tech
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning PackLink.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Dec 2021 | $0 | — | Stamps | ↗ |
| DEBT✓Debt | Jun 2017 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for PackLink is 610K monthly website visits, up 29.8% over the last three months. PackLink's team declined 21.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Active Venture Partners
Accel
Eight Roads Ventures
Other known investors4 additional known investors
Stamps
42CAP
Christopher Pommerening
Wayra
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about PackLink on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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