COMPANY PROFILE

Paceline

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The first-ever fitness rewards platform that adds financial benefit to physical activity

San Francisco, United StatesFounded 2019Fintech

Valuation $100–250M Last recorded · 2021

Revenue $10–50M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Paceline

Paceline (paceline.fit) is a pioneering startup in the health and wellness sector that aims to revolutionize preventive healthcare by incentivizing physical activity. The company operates a fitness app that rewards users for engaging in regular exercise. By tracking users' physical activity, Paceline offers financial rewards and exclusive health-related offers from over 85 wellness brands. This approach not only motivates individuals to maintain a healthy lifestyle but also shifts the focus of healthcare from treatment to prevention.

Paceline primarily serves health-conscious individuals who are looking to integrate fitness into their daily routines while earning tangible rewards. The market it operates in includes the broader health and wellness industry, which encompasses fitness enthusiasts, casual exercisers, and anyone interested in improving their overall well-being.

The business model of Paceline is built around its app, which users download and sync with their fitness trackers. The app monitors their physical activity, specifically elevated heart rate activities. Users earn "Pacepoints" for their workouts, which can be redeemed for discounts and rewards on various health and wellness products. Additionally, Paceline offers a credit card that provides cash back on qualifying purchases, further integrating financial incentives with physical activity.

Paceline generates revenue through partnerships with health and wellness brands, who pay to be featured on the platform and offer rewards. The company also earns from its credit card program, where it likely receives a percentage of transaction fees. This dual revenue stream allows Paceline to sustain its operations while continuously offering valuable rewards to its users.

In summary, Paceline is not just another wellness platform; it is a unique blend of fitness tracking and financial rewards aimed at promoting a healthier lifestyle. By rewarding users for their physical activity, Paceline is changing the way people approach preventive health.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: San Francisco, United States
Employees: 38
Open positions: 1
Dealroom signal: 74.3/100
Industry: Fintech, Sports
Sub-industry: Financial Management Solutions, Fitness, Sport Platform & Application
Sector: Fintech
Technology: Mobile app
Business model: SaaS
Client focus: b2c
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES AEquity / VC	Jan 2024	$0	—	Punja Global Ventures	—
SERIES A✓Equity / VC	Jun 2021	$30M	$118M	ACrew Capital · Mubadala Capital	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Paceline website traffic

Latest recorded traffic for Paceline is 29K monthly website visits, up 192.9% over the last three months. Paceline's team grew 0% over the past year.

Latest monthly visits29K 3-month web change+192.9% 1-year team growth0%

Monthly website visitsNov 2020–Jul 2026

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Open positions

Openings linked to this company in Dealroom

VP of ProductSan Francisco, CA · Sales · Jul 18, 2026

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