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Pace

Fintech · Singapore · Founded 2020

Spreading purchases into 3 interest-free installments so that to give the breathing space to buy now MoreLess

Pace is a financial technology company that provides flexible payment solutions for e-commerce platforms. The company operates primarily in the Asia-Pacific region, including markets such as Singapore, Hong Kong, Malaysia, Thailand, and Taiwan. Pace's core product is a 'buy now, pay later' service that allows consumers to split their purchase payments into smaller, more manageable installments. This service is integrated into popular e-commerce platforms like WooCommerce and OpenCart through dedicated plugins, making it easy for merchants to offer this payment option to their customers.

Pace serves a diverse range of clients, from small online retailers to large e-commerce businesses, helping them increase sales by offering more flexible payment options to their customers. The business model is based on charging merchants a fee for each transaction processed through its platform, as well as potentially earning interest from consumers who opt for extended payment plans.

The company leverages technology to ensure a seamless and secure payment experience, featuring a user-friendly interface and robust backend systems to manage transactions. Pace aims to empower consumers by giving them more control over their finances, promoting transparency and trust in the shopping experience.

Keywords: Fintech, e-commerce, buy now pay later, flexible payments, Asia-Pacific, WooCommerce, OpenCart, installment payments, merchant services, financial control.

Valuation $100–500M
Revenue $10–50M
Headcount <100
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pace and the history behind them.

Talent graph

Pace's talent

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Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Pace's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Series A 6 investors entered at this stage
Atinum Investment
AppWorks
Marubeni Ventures
UOB Venture
Vertex Ventures SE Asia & India
Mindful Wealth
Series B+ 1 investor entered at this stage
Genesis Alternative Ventures

Global footprint

Where Pace has talent and traffic

Workforce by country
4 countries with
team presence
🇸🇬 Singapore40%
🇹🇼 Taiwan20%
🇲🇾 Malaysia20%
🇹🇭 Thailand20%
4 countries shown
Web traffic by country
1.2K monthly visits
across markets
🇺🇸 United States91.7%
🇹🇷 Turkey8.3%
Top 2 markets shown

Market sentiment

What the market is saying about Pace

An AI-synthesized read of the highest-engagement posts about Pace on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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