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Pace

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Spreading purchases into 3 interest-free installments so that to give the breathing space to buy now

SingaporeFounded 2020Fintech
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Pace and the history behind them.

About Pace

Pace is a financial technology company that provides flexible payment solutions for e-commerce platforms. The company operates primarily in the Asia-Pacific region, including markets such as Singapore, Hong Kong, Malaysia, Thailand, and Taiwan. Pace's core product is a 'buy now, pay later' service that allows consumers to split their purchase payments into smaller, more manageable installments. This service is integrated into popular e-commerce platforms like WooCommerce and OpenCart through dedicated plugins, making it easy for merchants to offer this payment option to their customers.

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Pace serves a diverse range of clients, from small online retailers to large e-commerce businesses, helping them increase sales by offering more flexible payment options to their customers. The business model is based on charging merchants a fee for each transaction processed through its platform, as well as potentially earning interest from consumers who opt for extended payment plans.

The company leverages technology to ensure a seamless and secure payment experience, featuring a user-friendly interface and robust backend systems to manage transactions. Pace aims to empower consumers by giving them more control over their finances, promoting transparency and trust in the shopping experience.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
Singapore
Sector
Fintech
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Pace.

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Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A6 investors entered at this stage

  • Atinum Investment
  • AppWorks
  • Marubeni Ventures
  • UOB Venture
  • Vertex Ventures SE Asia & India
  • Mindful Wealth

Series B and later1 investor entered at this stage

  • Genesis Alternative Ventures
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇸🇬 Singapore40%
🇹🇼 Taiwan20%
🇲🇾 Malaysia20%
🇹🇭 Thailand20%
4 countries shown
Web traffic by country
1.2K monthly visits
across markets
🇺🇸 United States91.7%
🇹🇷 Turkey8.3%
Top 2 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Pace on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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