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Owlet Baby Care
Offers a proactive health monitor that allows parents to view their child's vital signs in real time
About Owlet Baby Care
Owlet Care is a startup that focuses on providing innovative health monitoring solutions for infants. The company primarily serves new parents who are looking for reliable ways to monitor their baby's health and sleep patterns. Owlet operates in the baby tech market, a niche segment within the broader consumer electronics and health tech industries.
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The core product offered by Owlet is the Smart Sock, a wearable device that tracks an infant's heart rate, oxygen levels, and sleep patterns. This data is then transmitted to a mobile app, allowing parents to monitor their baby's well-being in real-time. Additionally, Owlet offers the Dream Lab, a personalized sleep training program designed to help parents improve their baby's sleep habits.
Owlet's business model is based on direct-to-consumer sales through its website, owletcare.com, as well as through various retail partners. The company generates revenue by selling its Smart Sock and Dream Lab products, along with accessories and extended warranty plans. Owlet also offers a subscription service for continuous access to advanced features and insights through its mobile app.
In summary, Owlet Care leverages technology to provide peace of mind to new parents by offering products that monitor and improve infant health and sleep. The company makes money through product sales, subscriptions, and partnerships with retailers.
At a glance
- Founded
- 2013
- Headquarters
- Lehi, United States
- Listing
- Public via SPAC 2021
- Sector
- Health Tech & Medtech
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Latest news
Press, funding announcements and product moves mentioning Owlet Baby Care.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Techstars
R/GA Accelerator
Life Sciences Angel Network
Eniac Ventures
BrandProject
ff Venture Capital
Series A11 investors entered at this stage
Formation 8
Eclipse Ventures
Service Provider Capital
Julia Popowitz
Integral Capital Partners- TPTrilogy Equity Partners
GR Capital
National Institutes of Health
Pelion Venture Partners
Broadway Angels
RTP Global
Series B and later4 investors entered at this stage
Sandbridge Acquisition Corporation
Western Technology Investment
Mountain Ridge Capital
Wells Fargo and Company
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Patents
15 active patent families included in this estimate.
A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.
Market sentiment
An AI-synthesised read of the highest-engagement posts about Owlet Baby Care on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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