VVOF Holdings Limited | Outfund

About VVOF Holdings Limited | Outfund

Outfund is a revenue-based financing fintech founded in 2017 in London by Daniel Lipinski and Oliver Whelan. Before starting Outfund, Lipinski had founded a digital marketing agency, an experience that gave him a front-row view of how hard it is for e-commerce and SaaS businesses to raise growth capital without giving up equity — that pain point directly shaped the company's core product.

The business model positions Outfund as an alternative to traditional venture capital and bank loans: it advances non-dilutive capital (from £10k up to £10m, per the company's own site) for things like marketing spend, inventory purchases, and hiring, and gets repaid through a pre-agreed percentage of the client's daily sales until the principal plus a flat fee (typically starting around 6%) is paid off — that fee is Outfund's main revenue source. Because repayment is tied to revenue, it naturally flexes with the client's cash flow, easing pressure during slower periods.

On the tech side, the platform runs a proprietary algorithm that analyzes a company's performance data by connecting to accounts like Stripe, Shopify, and Facebook Ads, enabling funding decisions in as little as 24 hours. Its core customers are e-commerce, subscription, and SaaS businesses with a proven online sales track record — a segment often underserved by lenders relying on conventional credit metrics. Geographically, the company operates across the UK, Spain, and Australia (with a stint in the US during its expansion).