COMPANY PROFILE

Outfit

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Outfit transforms the way large organisations create, collaborate on and share their branded marketing materials

Brisbane, AustraliaFounded 2015Marketing

Valuation $50–100M Last recorded · 2022

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Outfit

Outfit operates in the brand management industry, providing a platform that automates the creation and management of branded content at scale. The company serves businesses that need to produce consistent, on-brand content efficiently, including marketing teams, creative departments, and large enterprises. Outfit's platform leverages intelligent data use, customizable templates, and seamless integrations to streamline content production processes, thereby reducing costs and saving time. The business model is subscription-based, where clients pay for access to the platform and its features. Revenue is generated through these subscriptions, which can vary based on the level of service and number of users. Outfit's market includes industries such as retail, finance, healthcare, and technology, where maintaining brand integrity and speed to market are crucial. The platform also includes features like approval workflows, audit trails, and data maximization tools to ensure brand consistency and compliance.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2015
Headquarters: Brisbane, Australia
Employees: 3
Open positions: None listed
Dealroom signal: 57.1/100
Industry: Marketing, Enterprise Software
Sub-industry: Adtech, Marketing Analytics
Sector: Marketing
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Sep 2022	$0	$98M	Smartsheet	↗
EARLY VC✓Equity / VC	Feb 2020	$13M	$50M	Five Elms Capital	↗

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Growth signals

Outfit website traffic

Latest recorded traffic for Outfit is 2.9K monthly website visits, up 9566.7% over the last three months. Outfit's team declined 25% over the past year.

Latest monthly visits2.9K 3-month web change+9566.7% 1-year team growth-25%

Monthly website visitsDec 2018–Jul 2026

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