Ours Privacy

Ours Privacy operates in the healthcare marketing sector, providing a modern, HIPAA compliant Customer Data Platform (CDP) tailored for healthcare marketers. The platform is designed to meet the unique compliance and performance needs of healthcare operators, particularly those building and scaling telehealth companies. Ours Privacy is trusted by major health systems, top digital health companies, and leading medical brands. The business model revolves around offering a secure and streamlined way to manage and analyze events while maintaining data compliance. By transitioning from traditional pixel tracking to conversion APIs and obfuscated custom events, the platform ensures that Protected Health Information (PHI) is redacted, thus maintaining compliance with privacy regulations. This approach allows healthcare marketers to continue effective advertising without relying on standard purchase events, which are increasingly restricted by platforms like Meta. Ours Privacy generates revenue through subscriptions and service fees for its platform, which is essential for healthcare marketers seeking to optimize workflows, debug efficiently, and ensure seamless event management. The company serves healthcare marketers who require a compliant and efficient solution for their advertising needs. Keywords: HIPAA, CDP, healthcare, marketers, compliance, telehealth, conversion APIs, PHI redaction, advertising, data management.