orthobrain®

The company's business model is centered on a per-patient subscription fee, which provides dentists with access to a total solution for orthodontic treatment. This B2B platform combines proprietary software, AI technology, and educational systems with direct support from a team of U.S.-based orthodontist experts. The core of the service involves orthobrain's specialists evaluating patient data provided by the general dentist to develop a detailed diagnosis and a step-by-step treatment plan, called the Perfect Smile Plan®. This allows dental practices to expand their offerings, increase profitability, and improve patient retention by providing orthodontic care in-house.

orthobrain's product and service suite includes its own line of simplyclear® aligners and simplybraces™. The SimplyClear™ aligner system, launched in 2022, was designed by orthodontists and is positioned as a high-quality, comfortable, and more affordable alternative to other systems on the market. Each case includes unlimited aligners for up to three years, treatment setup, revisions, and retainers. Beyond the physical products, the company provides extensive support, including clinical mentoring, on-demand virtual assistance, and educational resources through orthobrain University to ensure practitioners can deliver care effectively. The company has demonstrated significant growth, reporting a 145% year-over-year increase in total revenue and a 185% surge in doctor registrations since 2023. This growth has been supported by multiple funding rounds, including a $9 million Series A in March 2022 and an additional $7.5 million in April 2025, with investors like CareCapital and JumpStart Ventures.