Originalchopshop

About Originalchopshop

Original ChopShop operates within the fast-casual restaurant sector, targeting individuals seeking nutritious and flavorful meals. The company was established in 2013 in Scottsdale, Arizona, by Ryan and Caitlin Jocque. The founding couple, reportedly tired of their daily Chipotle meals, envisioned a restaurant that better suited their lifestyle and hired a chef to develop a fresh menu.

The business model centers on company-owned and operated locations, intentionally avoiding a franchise model to maintain control over brand and culture. Revenue is generated through direct sales to consumers across five dayparts: breakfast, lunch, dinner, snacks, and catering. In 2016, with three locations, the founders sold a majority stake to Hargett Hunter Capital Partners, a private investment firm. This acquisition was led by Jason Morgan, who then became CEO and had previous experience scaling Zoës Kitchen. The company was later acquired by Mac Haik Enterprises. Under this new ownership, the chain has expanded to 27 locations across Arizona, Texas, and Georgia.

The menu is a key differentiator, offering a diverse range of over 50 items made from scratch daily, including protein bowls, salads, sandwiches, fresh-squeezed juices, and superfruit bowls. This variety allows customers to visit multiple times a week without repeating meals. Protein bowls constitute the largest portion of sales, at about 40%, followed by sandwiches, breakfast items, snacks, and catering. The company emphasizes a hospitality-forward service model where customers order at the counter, and food is brought to their table, a departure from the assembly-line style of some competitors. A significant portion of its business, 54%, comes through digital channels, which include first-party orders, third-party marketplaces, and in-store kiosks.