OriGene Seeds

About OriGene Seeds

OriGene Seeds is an international company specializing in the research, plant breeding, seed production, and marketing of hybrid vegetable varieties. Founded in 2004 by Dr. Eyal Vardi and Dov Godinger, the company was established with a focus on developing innovative, high-performing varieties with advantages in taste, yield, and durability. Dr. Vardi, who serves as the CEO, has a background in agricultural genetics and an MBA.

The company initially focused on the cucurbit family—melons, watermelons, cucumbers, and squash—as a strategic entry into a less crowded market segment. Early revenue was generated through licensing partnerships until its own proprietary lines were ready for large-scale commercialization, targeting major growers. A significant milestone occurred in 2016 when private equity firm Fortissimo Capital invested $10 million, enabling major scaling of its labs, a seed processing plant, and global breeding programs. The company has since expanded its product lines through acquisitions, including Catom's specialty melon program and Samco's pepper breeding program, and has also moved into tomato breeding.

OriGene Seeds develops hybrid seeds with traits such as high nutritional value, enhanced flavor, disease tolerance, and long shelf life. A notable innovation is the development of drought-tolerant watermelon varieties like 'Essence' and 'Paradigm', which require approximately 30% less water and fertilizer without compromising yield or quality. The company serves the entire agricultural value chain, from growers and distributors to retailers and consumers, by providing seeds that meet specific market needs for durability, appearance, and taste. Its business model involves selling these hybrid seeds through a global network of distributors and wholly-owned subsidiaries in the US, Mexico, and Spain, reaching over 25 countries. The company employs over 100 people and has made significant investments in automation and AI for seed sorting and quality control to ensure its products meet rigorous standards, including ISO certification.