Origem

Origem Motos, a Brazilian company established in Brasília in 2017, operates in the electric mobility sector as a designer and manufacturer of electric motorcycles. The company was founded by three engineers—Diogo Lisita, Felipe Borges, and Pablo Estrela—who previously worked together at a company that produced credit card machines. Their shared background in engineering and technology spurred the creation of a venture focused on developing electric vehicles tailored for the Brazilian market.

The firm's business model is centered on a Mobility-as-a-Service (MaaS) framework, specifically targeting corporate clients with fleets for logistics, delivery, sales teams, and security services. Instead of selling its motorcycles, Origem rents them through a monthly subscription plan. This all-inclusive package, priced at approximately R$1,000 per month per vehicle, covers insurance, taxes (IPVA), maintenance, vehicle tracking, and unlimited battery swaps. This approach provides a predictable operational cost for clients such as Ambev, Santander, and Stone.

Origem's core product is the Origem X electric motorcycle, developed entirely with national technology. The motorcycle features a 3kW brushless DC hub motor, delivering 182 Nm of torque, and is powered by a 52V lithium-ion battery. A key element of Origem's strategy is its battery swapping station network (Estações de Troca de Bateria - ETBs). This system addresses the common challenges of vehicle range and long recharging times by allowing riders to quickly exchange a depleted battery for a fully charged one at strategically located stations. The vehicle's telematics system connects all motorcycles to the internet, enabling real-time monitoring and route optimization.

The company's journey began with initial funding from the founders, angel investors, and a crowdfunding campaign that raised R$1.3 million to produce the first units. Significant milestones include participation in Ambev's accelerator program in 2018, which led to a partnership. In July 2020, Origem secured R$5 million in a seed round led by Barn Investimentos to scale up production. A major turning point occurred in December 2021, when the company raised R$100 million in a Series A round led by Atmos Capital. This capital injection was earmarked for expanding production, including plans for a new facility in the Manaus Free Trade Zone, and growing its battery swapping infrastructure.

Keywords: electric motorcycles, Mobility-as-a-Service, MaaS, fleet rental, B2B mobility, battery swapping stations, EV infrastructure, last-mile delivery solutions, vehicle telematics, sustainable transportation, corporate fleets, electric vehicle leasing, Origem X, Diogo Lisita, urban mobility, Brazilian EV market, green logistics, fleet management, subscription model, EV technology