Organic Motion

About Organic Motion

Founded in 2006 by Andrew Tschesnok, who served as its CEO, Organic Motion, Inc. operated from New York City as a developer of enterprise-grade, markerless motion capture systems. The company's core technology centered on advanced computer vision software that enabled real-time, 3D tracking of natural human movement without the need for specialized suits or tracking markers. This approach was positioned as a more cost-effective and efficient alternative to traditional motion capture methods, eliminating setup times and allowing for unencumbered performances.

Organic Motion's business model focused on providing hardware and software solutions to a diverse client base. Its product suite included systems like 'Stage' for the animation and entertainment industries, 'BioStage' for life sciences applications such as biomechanical research and clinical analysis, and 'OpenStage' for public and interactive settings. A significant market for the company was military training and simulation, where its technology was used to create immersive virtual environments for training individuals in complex scenarios, a concept Tschesnok referred to as a "holodeck." Other key sectors included game development, education, and entertainment, with notable clients like Disney, Intel, and Sony.

The company's flagship product, OpenStage 2, was designed to be user-friendly, allowing animators and developers to capture accurate motion data with minimal technical overhead. The system featured modular camera setups and proprietary software called 'backstage' that could stream data in real-time to industry-standard applications like Autodesk MotionBuilder and Unity 3D. This capability to track multiple actors and props simultaneously without markers was a key selling point. Throughout its history, Organic Motion secured approximately $10.5 million in funding over several rounds, with Foundry Group being a primary institutional investor. The company ceased operations around July 2017.