Orderplus

About Orderplus

Founded in 2014 by Lu Wener, OrderPlus is a cross-border e-commerce enterprise headquartered in Xi'an, China, that focuses on connecting Chinese manufacturing with global consumers. The company operates a network of self-owned and operated websites as its primary sales channels, a model referred to as an "independent station group". This strategy allows it to rapidly build overseas brands, such as its first women's clothing site, Fashionmia, which launched in 2015. By 2018, the company managed over 30 websites, and its revenue surpassed the 1-billion-yuan mark.

OrderPlus's business model is centered on leveraging the cost-effectiveness and quick response times of Chinese supply chains to deliver a wide array of products to international markets. The company partners with factories in China, and its designers assist in adapting product samples for mass production before they are sold internationally through its platforms. The product catalog is extensive, featuring categories such as clothing, shoes, bags, accessories, home goods, baby products, fitness equipment, and electronics. This diverse offering is available to consumers in over 160 countries, with primary markets in Europe, America, and Southeast Asia. By January 2019, OrderPlus had grown to serve nearly 10 million registered users.

The company has achieved significant milestones, including being selected by Facebook and KPMG as one of the top 15 brands in the "China Brands Get Personal, Go Global" ranking in 2017. A key financial achievement was securing a Series B funding round of approximately $14.3 million in February 2020, led by Cathay Capital. This investment was intended to attract new talent, upgrade IT systems, and facilitate expansion into new markets. With a workforce of over 1,000 employees, OrderPlus maintains a global presence with branch offices in Guangzhou, Hong Kong, London, Bangkok, and Jakarta.