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OrderIn
Food delivery service in South Africa.
About OrderIn
Orderin, founded in 2012 by Dinesh Patel and Heini Booysen, operates as a business-to-business (B2B) on-demand delivery platform in South Africa. Initially launched as a consumer-facing food delivery service, the company strategically pivoted in 2020 to focus exclusively on providing last-mile delivery solutions for other businesses. This shift allows companies across various sectors, including retail, e-commerce, and pharmaceuticals, to offer their own on-demand delivery services without needing to build the underlying infrastructure. Clients such as McDonald's and Pick n Pay utilize Orderin's proprietary software and network of delivery drivers to manage their logistics.
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The company's core offering is a full-stack software platform that handles the entire delivery process, from order integration to driver dispatch and real-time tracking for the end customer. This technology is complemented by a managed fleet of drivers, providing businesses with a scalable and efficient delivery capability. Orderin's business model is based on charging its enterprise clients for the delivery services rendered, positioning itself as a key enabler in the burgeoning quick commerce and e-commerce markets. The founders' journey began with the observation of a gap in the South African market for efficient online food ordering and delivery, which evolved into a broader logistics and technology solution. The company has successfully raised funding to support its technological development and expansion, including a significant R70 million investment in 2021.
At a glance
- Founded
- 2013
- Headquarters
- Cape Town, South Africa
- Sector
- Food
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