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OrderGroove

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Helps big brands and omnichannel retailers shift consumer interactions from momentary transactions to ongoing relationships

New York City, United StatesFounded 2010Fintech
Valuation $10–25M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for OrderGroove and the history behind them.

About OrderGroove

Ordergroove is a dynamic startup that specializes in helping businesses transform one-time transactions into lasting customer relationships through subscription services. The company operates in the e-commerce market, focusing on brands that are serious about building recurring revenue streams. Ordergroove's primary clients are merchants and retailers who want to implement or enhance their subscription offerings.

The business model of Ordergroove revolves around providing a comprehensive subscription management platform. This platform allows merchants to easily set up, manage, and optimize subscription programs. By doing so, Ordergroove helps businesses increase their recurring revenue and customer loyalty. The company offers flexible and personalized incentives to encourage customer enrollment and retention, making it easier for businesses to grow their subscriber base.

Ordergroove makes money by charging businesses for access to its subscription management platform. This can include setup fees, monthly subscription fees, and possibly a percentage of the revenue generated through the subscriptions managed on their platform. Additionally, Ordergroove provides consultation and guidance to help merchants find creative and effective ways to build relationships with their customers, which can be an added revenue stream.

The company prides itself on its team of strategic thinkers and its commitment to putting relationships at the center of commerce. With a decade of expertise in subscription services, Ordergroove aims to elevate the customer experience and drive results for its clients.

Source: Dealroom company data

At a glance

Founded
2010
Headquarters
New York City, United States
Sector
Fintech

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Upstage Ventures

Series A9 investors entered at this stage

  • Allegro Venture Partners
  • Mark Wachen
  • Raul Vazquez
  • Bee Partners
  • Lerer Hippeau
  • SWaN & Legend Venture Partners
  • Stage One Capital
  • Fung Capital
  • Fyrfly Venture Partners

Series B and later8 investors entered at this stage

Team profiled 38 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States81.8%
🇨🇦 Canada7.1%
🇧🇷 Brazil7.1%
🇦🇷 Argentina4%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about OrderGroove on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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