ORANGE JUICE
Permanent capital for businesses with Bitcoin treasury.
About ORANGE JUICE
ORANGE JUICE is a Connecticut-based permanent capital company that acquires, operates, and permanently holds profitable American businesses, pairing long-term ownership and operational improvement with a Bitcoin treasury strategy. It targets stable businesses generating $1 million to $10 million in annual cash flow, offering founders flexible succession paths and part-payment in ORANGE JUICE equity. Unlike traditional private equity, it is structured without fixed fund lifecycles, allowing it to hold businesses indefinitely. Cash generated by portfolio companies is reinvested into further acquisitions or allocated to its Bitcoin treasury.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2026
- Headquarters
- United States
- Open positions
- None listed
- Dealroom signal
- 16.7/100
- Industry
- Fintech
- Sector
- Fintech, Alternative Investments, Crypto and Web3, Treasury Management
- Client focus
- b2b
- Links
- Website
Latest news
Press, funding announcements and product moves mentioning ORANGE JUICE.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ANGEL✓Equity / VC | Jul 2026 | $40M | $160M | Ricardo Salinas Pliego | ↗ |
Growth signals
Latest recorded traffic for ORANGE JUICE is 660 monthly website visits.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Ricardo Salinas Pliego
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about ORANGE JUICE on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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