Optaros

About Optaros

Optaros, founded in 2004 by Frederic Weill, Pilar Muner, and Bob Gett, established itself as a digital and mobile e-commerce service provider, operating from its headquarters in Boston. The firm specialized in conceiving, building, and operating integrated digital e-commerce solutions for its clients. Initially focusing on open-source software consulting and integration, Optaros provided enterprises with online platforms and business solutions tailored for the evolving internet landscape.

The company's business model centered on being a comprehensive digital e-commerce partner, merging the technical skills of a systems integrator with the creative capabilities of a brand-focused digital agency. This allowed Optaros to deliver branded technology and tools that enabled distinct customer experiences across the digital spectrum. Its client roster included major names such as Macy's, Stella & Dot, Nestle, and Rue La La. The firm generated revenue by providing these specialized services, helping businesses to design, implement, and manage their e-commerce technology operations.

A significant milestone in Optaros's journey was its acquisition by MRM//McCann, the global customer-experience marketing agency of McCann Worldgroup, a unit of the Interpublic Group, on December 4, 2014. Following the acquisition, Optaros continued to operate as a unit within MRM//McCann, with its leadership, including then-CEO Rob Willms, remaining in place. This strategic move was intended to enhance MRM//McCann's capabilities by integrating Optaros's e-commerce expertise, enabling the creation of rich, connected customer experiences through to the point of transaction. Before the acquisition, Optaros had successfully raised a total of $39.9 million in funding from investors including .406 Ventures, Charles River Ventures, General Catalyst Partners, and Globespan Capital Partners.