Opkix

About Opkix

Opkix operates as a hardware and software company in the consumer lifestyle and wearable technology sectors, marketing its products to the social media generation, content creators, and outdoor enthusiasts. The company was founded in 2016 by a team including C. Lawrence Greaves, who serves as CEO, Shahin Amirpour, Ryan Fuller, Tamio Stehrenberger, and Mugs McGuinness. The initial concept came from co-founder Shahin Amirpour, an avid snowboarder who was frustrated with existing wearable cameras that were bulky and performed poorly in cold temperatures. C. Lawrence Greaves, an entrepreneur with a background in financial consulting and venture investing, initially joined as an investor before taking on the CEO role.

The business model is primarily direct-to-consumer, selling its products globally through its website and select retail partners. Revenue is generated from the sale of its hardware products and accessories. The company has secured significant funding through multiple rounds, including a $675K seed round in 2016, a $5.4M Series A in 2017, and a Series B round that brought total funding to $11.8M by August 2018, achieving a $200 million valuation. A notable strategic move was the acquisition of the PogoCam brand and its associated patent portfolio in 2020 to expand its intellectual property.

The company's flagship product is the Opkix One, a system featuring one or two small, lightweight, and waterproof cameras. These cameras, measuring 14.2mm x 14.2mm x 36mm, are constructed from aerospace aluminum and sapphire glass and are capable of recording 1080p video at 30fps. The cameras pair with a companion mobile app that allows users to transfer, edit, and share their content. The system includes an egg-shaped charging case that also functions as a portable storage unit, holding up to 70 minutes of footage. The cameras are designed for hands-free operation and come with a variety of magnetic mounts for attachment to glasses, hats, and other accessories. While praised for portability and ease of use, some reviews note issues with video quality in low light and connectivity problems with the app.