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OpinionLab

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Omnichannel voice of customer feedback solutions to help organizations collect, understand, and leverage customer data

Chicago, United StatesFounded 1999Consumer Services
Valuation $50–100M Last recorded · 2013
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for OpinionLab and the history behind them.

About OpinionLab

OpinionLab, now part of Verint, specializes in Voice of Customer (VoC) solutions that help businesses improve customer experience (CX) by collecting and analyzing customer feedback. Operating in the customer experience management market, OpinionLab serves a wide range of clients, from retail and financial services to healthcare and telecommunications. The company’s business model revolves around providing software solutions that enable clients to gather real-time feedback from their customers, analyze this data, and take targeted actions to enhance customer satisfaction and loyalty. Revenue is generated through subscription fees for its software-as-a-service (SaaS) platform and additional services such as consulting and data analytics.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
1999
Headquarters
Chicago, United States
Employees
13
Open positions
None listed
Dealroom signal
65.5/100
Industry
Media
Sub-industry
Social media
Sector
Consumer Services
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Nov 2016 $0 — Verint —
LATE VC✓Equity / VC Mar 2013 $15M $60M SSM Partners —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

OpinionLab website traffic

Latest recorded traffic for OpinionLab is 710K monthly website visits, down 14.5% over the last three months. OpinionLab's team declined 43.5% over the past year.

Latest monthly visits710K 3-month web change-14.5% 1-year team growth-43.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • SSM Partners

Other known investors1 additional known investor

  • Verint
Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States66.7%
🇨🇦 Canada33.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about OpinionLab on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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