O
opendorse
Connects marketers with athletes to build endorsement campaigns
About opendorse
Opendorse operates as a comprehensive athlete marketing platform designed to connect brands, teams, and leagues with athletes for optimized social media campaigns. The company serves clients in the sports marketing industry, including brands looking to leverage athlete endorsements, sports teams aiming to boost ticket sales, and leagues seeking to maximize sponsorship opportunities. Opendorse's business model revolves around providing a powerful platform that allows clients to access athletes, build and manage marketing campaigns, automate social media publishing, and gain valuable marketing insights. The platform's revenue is generated through subscription fees and service charges for campaign management and social media automation. By offering a streamlined process for athlete-driven content, Opendorse helps clients enhance their marketing efforts and reach a broader audience. The company has a significant market presence, with over 10,000 athletes and a reach of more than 1.5 billion fans on social media.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- Lincoln, United States
- Employees
- 91
- Open positions
- None listed
- Dealroom signal
- 88.6/100
- Industry
- Sports
- Sector
- eCommerce & Marketplaces, Adtech, Market Intelligence, SaaS, Social, Social Media, Publishing, Branding, Consulting Services, Video, Platform
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
Latest news
Press, funding announcements and product moves mentioning opendorse.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Dec 2022 | $20M | $80M | Sean Bratches · Serra Ventures · Flyover Capital · Advantage Capital | ↗ |
| EARLY VC✓Equity / VC | Mar 2021 | $10M | $40M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for opendorse is 97K monthly website visits, down 3% over the last three months. opendorse's team grew 33.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Nebraska Angel Network
Flyover Capital
Series A4 investors entered at this stage
Serra Ventures
Sean Bratches
Collaborative Ventures
Nelnet
Series B and later1 investor entered at this stage
Advantage Capital
Other known investors4 additional known investors
Invest Nebraska
M25- MDMiles Dennison
The Startup Collaborative
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about opendorse on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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