Open Insurance

The firm's core business revolves around a B2B2C model, offering white-label car, home, and travel insurance products that other businesses can embed directly into their own digital platforms and customer journeys. Clients include major brands in telecommunications, energy, travel, banking, automotive, and retail, such as Bupa, Telstra, and Polestar. Open's business model allows these partners to offer insurance to their customer base, creating new revenue streams for them while Open gains access to new markets. The company manages the entire insurance lifecycle, from quotes and sales to claims and analytics, generating revenue through these partnerships.

The company’s primary offering is a proprietary, end-to-end technology stack that functions as an all-in-one solution for its partners. This platform is powered by artificial intelligence and machine learning, enabling rapid and automated decisions on pricing and claims processing. A key feature is its use of powerful APIs and SDKs, which allow for quick and simple integration of insurance products into a partner's app or website, often in a matter of weeks. For end-customers, this results in a streamlined experience, such as receiving faster, personalized quotes and, in some cases, obtaining a decision on a car insurance claim in seconds. For its business clients, Open provides data-driven insights and analytics to identify value in their customer bases and support marketing strategies. As a certified B Corporation since April 2017, the company is committed to benefiting all stakeholders.