COMPANY PROFILE

Opal Labs

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Collaborative planning for brand marketing teams.

Portland, United StatesFounded 2011Fintech

Valuation $50–100M Last recorded · 2017

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Opal Labs

Opal is a marketing planning platform designed to streamline the entire marketing and communications process for organizations of all sizes. By breaking down silos and connecting strategy to execution, Opal provides a 'source of truth' for brand builders, ensuring that campaigns and content are aligned across all channels. The platform offers features such as AI-driven content creation, true-to-life content previews, and visual calendars, which help teams—from creators to executives—maintain internal alignment and focus on impactful work. Opal primarily serves large enterprises and well-known brands, including Target, SAP Concur, and Microsoft, operating in the marketing technology sector. The business model is subscription-based, generating revenue through licensing fees for access to its platform. Opal's value proposition lies in its ability to enhance efficiency, prevent off-brand messaging, and facilitate cohesive brand experiences.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2011
Headquarters: Portland, United States
Employees: 141
Open positions: 1
Dealroom signal: 81.8/100
Industry: Fintech
Sector: Fintech, Planning
Client focus: b2b
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
OtherOther financing	Oct 2020	$0	—	Bossa Invest	—
SERIES B✓Equity / VC	Feb 2017	$17M	$66M	MMC Ventures	—

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Growth signals

Opal Labs website traffic

Latest recorded traffic for Opal Labs is 15K monthly website visits, up 7.1% over the last three months. Opal Labs's team grew 8.5% over the past year.

Latest monthly visits15K 3-month web change+7.1% 1-year team growth+8.5%

Monthly website visitsApr 2016–Jul 2026

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