OP Retail

About OP Retail

OP Retail (Suzhou) Technology Co., Ltd. is a technology company headquartered in Suzhou, China, that provides digital operational solutions for the retail industry. Founded in 2016, the company leverages video analytics and a Software-as-a-Service (SaaS) platform to offer services aimed at optimizing store operations and strategies through data.

The company's core offerings include AI-powered hardware and a retail SaaS platform. This combination delivers solutions such as intelligent store inspection, people counting, heatmap and zone analysis, customer behavior insights, and AI recognition. These tools are designed to help retailers monitor customer flow, manage store KPIs, measure marketing effectiveness, and improve overall operational efficiency. OP Retail's technology, like its Re-identification (ReID) tech, can identify shoppers by traits like clothing and body shape without using facial recognition, addressing privacy concerns. The company serves a wide range of sectors within the retail market, including clothing, catering, FMCG, pharmacy, shopping malls, and supermarkets.

OP Retail's business model is centered on providing its technology solutions to a global client base of over 4,000 brands and more than 300,000 stores. The company generates revenue through its integrated AI hardware and SaaS solutions. It has completed two funding rounds from investors GSR Ventures and DT Capital. With a significant focus on research and development—60% of its nearly 400 employees are in R&D—the company holds numerous patents and has obtained ISO27001 Information Security Management System Certification.