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Ooyala

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Ooyala is a leading provider of software and solutions that optimize the production, distribution and monetization of media

Los Angeles, United StatesFounded 2007Marketing
Valuation $100–500M Latest valuation · 2013
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ooyala and the history behind them.

About Ooyala

Ooyala, now part of Dalet, operates in the digital media and content distribution market. The company offers the Ooyala Flex Media Platform, a comprehensive solution designed to streamline the production, management, and distribution of digital content. This platform is particularly beneficial for content creators and distributors who need to deliver their media across multiple platforms efficiently.

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Ooyala serves a diverse range of clients, including studios, enterprises, brands, media companies, broadcasters, and operators. Essentially, any organization involved in creating or distributing digital content can benefit from Ooyala's services. The platform helps these clients manage their content pipelines, automate archiving processes, and distribute content to various channels, ensuring that their media reaches the intended audience quickly and effectively.

The business model of Ooyala revolves around providing a flexible and configurable content supply chain platform. This means that clients can customize the platform to fit their specific needs, whether it's for content production, intelligent archiving, or multi-channel distribution. Ooyala makes money by offering these services through a subscription-based model, where clients pay for access to the platform and its various features.

In summary, Ooyala's primary value proposition is its ability to help clients produce content faster, distribute it anywhere, and monetize their archives. By leveraging automation and an open, extensible platform, Ooyala ensures that content owners can maximize their revenue and reach.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2007
Headquarters
Los Angeles, United States
Employees
49
Open positions
None listed
Dealroom signal
60.8/100
Industry
Media, Marketing
Sub-industry
Marketing Analytics
Sector
Marketing, Cloud Data Services, Supply Chain Management, Analytics, SaaS, Advertising, Streaming, Campaign Management, Video, Platform, Cloud-Based
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Ooyala.

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Aug 2014 $270M Telstra
SERIES FOther financing Dec 2013 $43M $172M Titanium Ventures
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

Ooyala website traffic

Latest recorded traffic for Ooyala is 150 monthly website visits, down 90.6% over the last three months. Ooyala's team grew 0% over the past year.

Latest monthly visits150 3-month web change-90.6% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Motorola Mobility (a Lenovo Company)

Series A1 investor entered at this stage

Series B and later4 investors entered at this stage

  • Rembrandt Venture Partners
  • CID Group
  • ITOCHU
  • Titanium Ventures

Other known investors1 additional known investor

  • Telstra
Team profiled 64 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
9 countries with
team presence
🇺🇸 United States37.5%
🇮🇳 India18.8%
🇬🇧 United Kingdom6.3%
🇵🇭 Philippines6.3%
🇮🇩 Indonesia6.3%
Top 5 of 9 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ooyala on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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