Oooh

The company was established by a team with notable backgrounds in the technology and entertainment sectors, including Twitch, Disney, and the video game industry. Founders include former Twitch Chief Strategy Officer Colin Carrier and CTO Paco Viciana. Their collective experience aims to merge elements of video, gaming, and interactive content into a unified social platform.

Oooh's core product is a mobile application that reimagines group chats by embedding interactive activities and tools. The app allows users to form public or private groups centered around specific interests. A key feature is the "ooohs," which are shareable activities like games, Q&As, and puzzles that users can create and participate in within their chats. The platform integrates proprietary AI for content moderation, ensuring community safety for verified creators. It also offers a "Streamer Mode" that connects the app to OBS and Streamlabs, enabling live streamers to share activities with their audiences on platforms like Twitch and YouTube.

The business model is centered on a creator economy. While the app is free to use and ad-free, it incorporates a monetization feature called "Boosts." Followers can purchase tokens to boost their responses to a creator's "oooh," guaranteeing that the creator will see it and potentially create a reaction video. This provides a direct revenue stream for creators who partner with the platform. The company has secured significant financial backing, raising $23.7M in a Series A round in May 2021. This round was supported by a diverse group of investors, including Khosla Ventures, Makers Fund, Unity Technologies, and Emerson Collective.