Onzo

About Onzo

Onzo operates as a specialized data analytics provider, focusing on delivering consumer insights to utility companies. Founded in 2007 by Joel Hagan, Neil Tierney, Ben Pirt, Tom Williams, and Luke Nicholson, the company established itself by analyzing smart meter consumption data to create actionable intelligence for energy providers. Joel Hagan, a founder and former CEO, brought significant experience in the utilities sector and in deploying data technologies. The firm's trajectory includes several venture capital funding rounds and being named in the 2018 Global Cleantech 100 before being acquired by Green Energy Options (geo) in May 2021.

The core of Onzo's business is its ATLAS platform, a market intelligence solution that processes granular smart meter data. This platform leverages machine learning and patented algorithms for load disaggregation, which breaks down total energy usage to identify the consumption of individual appliances. The service provides energy retailers with a deeper understanding of their customers' energy habits. The business model is centered on a B2B SaaS approach, where utility companies subscribe to Onzo's analytics services. This enables them to enhance customer relationships, improve energy efficiency, and reduce operational costs. Onzo's revenue is generated by helping its clients—global energy retailers—to reduce customer churn, decrease inbound call center traffic, and identify new revenue opportunities through targeted product offerings.

Onzo's product suite offers tangible benefits for both the energy provider and the end consumer. For utilities, the platform delivers insights that support customer engagement and the development of new services. Specific features include the 'Detection of Unusual Consumption' (DUC), which proactively alerts customers to abnormally high energy usage to prevent bill shock. The platform also provides customers with energy summaries, consumption breakdowns, and usage comparisons via an API that can be integrated into the utility's existing app or through a personalized, white-labeled Home Energy Dashboard. By offering these tools, energy companies can improve customer satisfaction and digital adoption. Headquartered in London, with tech hubs in Edinburgh and Wroclaw, Poland, Onzo works with top-tier energy retailers globally.