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Onsetto

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AI-guided business account switching and activation for banks and credit unions

Minneapolis, United StatesFounded 2025Fintech
Valuation $50–100M Last recorded · 2026
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Onsetto and the history behind them.

About Onsetto

Onsetto is a Minneapolis fintech founded in 2025 that helps banks and credit unions win and activate business banking relationships. Its white-label structured activation platform uses AI-guided workflows to identify a business's operating flows and coordinate moving payroll, receivables, payables and other operating activity into a newly opened account, giving institutions visibility into which accounts are funded and which are lagging, accelerating deposit growth and surfacing treasury opportunities earlier. It is designed to be fast to implement and requires no core or digital banking integration. Founder and CEO Cale Johnston previously founded ClickSWITCH, the consumer account-switching platform acquired by Q2 Holdings, and rebuilt that team with CTO Rob Zwink and COO & General Counsel Jason Johnston. On 8 January 2026 Onsetto announced a $2.2 million seed round led by EJF Ventures, with Idea Fund of La Crosse, The Perch Fund and angel investors. On 28 April 2026 it announced a $9 million Seed II led by Canapi Ventures, with existing investors EJF Ventures, Idea Fund of La Crosse and The Perch Fund, to expand platform capabilities, grow the team and accelerate adoption among financial institutions nationwide. Sources: NewMediaWire / onsetto.com 8 Jan 2026 and 28 Apr 2026; Canapi Ventures 28 Apr 2026.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2025
Headquarters
Minneapolis, United States
Employees
21
Open positions
None listed
Dealroom signal
84.2/100
Industry
Fintech
Sector
Fintech, Core AI, Core Banking, Embedded Finance, CFO Tech
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEED✓Equity / VC Apr 2026 $9M $36M Idea Fund of La Crosse · EJF Capital · Canapi · The Perch Fund ↗
SEED✓Equity / VC Jan 2026 $2.2M $8.8M EJF Capital · Daren Cotter · Idea Fund of La Crosse · The Perch Fund ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Onsetto website traffic

Latest recorded traffic for Onsetto is 2.4K monthly website visits, up 287.1% over the last three months.

Latest monthly visits2.4K 3-month web change+287.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • EJF Capital
  • Daren Cotter
  • Idea Fund of La Crosse
  • The Perch Fund
  • Canapi

Other known investors2 additional known investors

  • EJF Ventures
  • Groove Capital
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States75%
🇮🇳 India25%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Onsetto on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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