Onomo

About Onomo

Onomo Hotels, established in 2009 by Philippe Colleu and Christian Mure, is a key player in the African hospitality sector, specifically targeting the mid-scale market. The company began its journey with initial funding from African businessmen, which facilitated the construction of its first three hotels. The first establishment opened in Dakar in 2010, followed by Abidjan in 2011 and Libreville in 2012. A significant milestone occurred in 2013 when Batipart, a family firm with a long history in real estate, became the majority shareholder, with Julien Ruggieri, Batipart's head of hotel activities, overseeing the investment.

The group's business model centers on owning and operating 3-star hotels that cater primarily to business travelers, addressing a gap for affordable, quality, branded accommodations across the continent. Onomo's strategy involves placing its hotels in the business districts of capital cities and major urban centers, ensuring convenience for its clientele. The company generates revenue through its hotel operations, which include room bookings, food and beverage sales, and meeting facility rentals. In a strategic move to an asset-light model, Onomo acquired a 40% stake in the hotel management company Aleph Hospitality in early 2022.

Onomo's service offering combines contemporary design and comfort with a distinct African aesthetic. A core part of its identity is the 'Africa's Finest' concept, which promotes the continent's creativity by integrating the work of local artists, designers, and artisans into the hotel's architecture and decor. This focus extends to its culinary offerings, with restaurants providing dishes made from locally sourced, fresh produce. Recognizing the need for modern amenities, the hotels are equipped with reliable connectivity and security. The company has also demonstrated a commitment to sustainability, with hotels like Onomo Douala achieving EDGE certification for reducing its ecological footprint. In 2024, the group introduced new brands, including 'Onomo Allure' for a premium lifestyle experience and the 'Onomo Collection' for a boutique hotel feel, to diversify its portfolio.