ONO Social

About ONO Social

ONO Social positions itself as a decentralized social network operating on the EOS.IO blockchain software, designed to counter the data monetization models of traditional social media platforms. The company was founded by Ke Xu, who previously launched the social app ERA in 2014 and the blockchain-based game CryptoDogs. Her background in social networking and blockchain ventures underpins ONO's core mission.

The platform's architecture is built on the premise that users should own and control their personal data, shifting away from the centralized frameworks of giants like Facebook and Twitter. ONO's operational model is designed to prevent the sale of user data, instead fostering an ecosystem where content quality is the primary metric of value. It operates as a free-to-use dApp (decentralized application) that aims to provide a social experience without centralized corporate oversight.

Revenue generation and user incentivization are linked to a native cryptocurrency called ONOT. Through a Proof of Contribution (POC) algorithm, the system rewards users with ONOT for creating high-quality content, effectively monetizing their social activities for their own benefit rather than for the platform's. This model is intended to encourage the creation of valuable content over clickbait. Users can also choose whether or not to see advertisements; if they opt-in, the ad revenue is distributed to them. The platform includes features like instant messaging, customizable user interfaces, and an internal app store called 'My Box' for adding functionalities like sticker packs.