COMPANY PROFILE

OneMediaPlace

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First to bring the complete media universe together in a non-partisan net marketplace

San Francisco, United StatesFounded 1997eCommerce & Marketplaces

Valuation $250–500M Last recorded · 2000

Total funding $10–50M Disclosed equity funding

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About OneMediaPlace

Originally established as Adauction.com, the company rebranded to OneMediaPlace in April 2000 to signify a strategic pivot in its business model. Initially conceived as an auction platform for media companies to offload surplus advertising space, the firm broadened its scope to become a business-to-business exchange for the entire advertising industry.

The platform facilitates transactions between media buyers and sellers across a spectrum of advertising channels. This includes not only digital ad space but also traditional offline media such as television and billboards. OneMediaPlace serves as a centralized marketplace, aiming to streamline the buying and selling process for advertisers and media companies.

The company operates within the ad-tech and marketing sectors, catering to a client base of small and medium-sized businesses, with a particular focus on the e-commerce and retail industries. Its core service revolves around providing targeted advertising solutions, functioning as a digital marketing agency to connect businesses with relevant media inventory. The leadership includes Peter Offringa, who serves as the company's CEO.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 1997
Headquarters: San Francisco, United States
Open positions: None listed
Dealroom signal: 18.0/100
Industry: Media
Sub-industry: Publishing
Sector: eCommerce & Marketplaces, SaaS, Entertainment, Platform
Business model: Marketplace & ecommerce
Links: Website

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Mar 2001	$0	—	Media Passage	—
SERIES E✓Equity / VC	May 2000	$42M	$168M	@Ventures · Artemis · Liberty Media · RentPath	—

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Growth signals

OneMediaPlace website traffic

Latest recorded traffic for OneMediaPlace is 0 monthly website visits.

Latest monthly visits0

Monthly website visitsOct 2017–May 2020

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