ONEHOPE Wine

ONEHOPE Wine, established in 2007, operates as a Napa Valley-based social enterprise that integrates charitable giving into its business model. The company was founded by Jake Kloberdanz, Tiffany Wojtkiewicz, Kristen Shroyer, Brandon Hall, Sarah McPeake, and Tom Leahy, who were colleagues at E&J Gallo Winery. The inspiration for the company arose after Kloberdanz's childhood friend was diagnosed with cancer, prompting him to create a business with a year-round commitment to social causes. Starting with just $10,000 and 168 cases of wine sold from a pickup truck, the founders have grown the company significantly.

The company's primary business is producing and selling a wide portfolio of wines, including red, white, rosé, and sparkling varieties sourced from various world-renowned winemaking regions. A core component of its business model is the donation of a portion of its proceeds to a variety of charitable causes through the ONEHOPE Foundation. To date, the company has donated over $11 million to more than 40,000 non-profit organizations, funding initiatives such as hunger relief, clean water access, health research, and education. For instance, every bottle sold contributes to providing school supplies for under-resourced students.

ONEHOPE Wine utilizes a multi-channel distribution strategy. Its products are available directly to consumers through its website, a wine club, and corporate gifting programs. A significant and rapidly growing sales channel is its "Cause Entrepreneur" program, a direct sales model where independent representatives market the wine through in-home and online tasting events. These entrepreneurs earn a commission on sales, and 10% of event sales are donated to a cause of the host's choice, creating a community-driven approach to fundraising. The company also distributes its wines through wholesale channels to restaurants, hotels, and fine wine shops. In 2021, ONEHOPE opened its own winery and tasting room in Rutherford, Napa Valley, designed by architect Howard Backen, which serves as an exclusive space for its members.

Keywords: social enterprise, direct-to-consumer, wine industry, cause marketing, philanthropy, Napa Valley, community fundraising, multi-level marketing, charitable giving, lifestyle brand