O
One True Media
Online editing software for photos & videos
About One True Media
One True Media was an online, web-based video editing and creation service established in January 2005 by founders Mark Moore and John Love, with the platform going live in November of the same year. Moore, a scientist who began his career at Oracle and had previously launched three other startups, served as the CEO, while Love came from a background as an IT executive with a Master's in business administration. The company was a subsidiary of SpotMixer Inc., which focused on online video creation and distribution.
The core business of One True Media was to provide consumers with accessible tools to create video montages and slideshows by combining their personal photos, video clips, and music without needing to install software or possess design skills. The platform operated on a freemium model; a basic account was free and allowed users to create projects, but these videos included an intro and outro from One True Media, effectively turning users into brand advertisers. For a monthly or annual fee, users could upgrade to a full account for more storage and ad-free videos. The company also generated revenue by allowing users to order physical photo books of their creations. Its primary clients were everyday consumers and internet users, particularly those on platforms like early YouTube and the parenting website BabyCenter.com, with which it formed a partnership.
One True Media secured a total of $14 million in funding over two rounds. The first was a $5 million investment from Kleiner Perkins Caufield & Byers in 2006. A second Series B round in 2009 brought in $9 million, led by DAG Ventures with participation from NTT Finance and Kleiner Perkins. A significant milestone was a partnership with Google in 2009 to develop an online video self-service offering. In 2012, SpotMixer, and by extension One True Media, was acquired by Disney Interactive. The acquisition was reportedly to leverage SpotMixer's technology for Disney's own 'Story' app. Following the acquisition, One True Media announced it would cease operations, and the service was officially terminated on May 31, 2014.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jan 2009 | $9M | $36M | DAG Ventures · Kleiner Perkins | — |
| SERIES A✓Equity / VC | Jun 2006 | $5M | $20M | Kleiner Perkins | — |
Growth signals
Latest recorded traffic for One True Media is 2.2K monthly website visits, up 4.8% over the last three months. One True Media's team grew 0% over the past year.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about One True Media on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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