Onatera

About Onatera

Onatera operates as a French e-commerce platform specializing in natural health, beauty, and nutrition products. Established in 2011 by co-founders Davy Drezet and Sonia d'Ambrosio, the company was initially known as "Ma Boutique O Naturel" before rebranding. The venture originates from Drezet's background, as his parents managed a naturopathy shop, which inspired the move to online retail.

The company's business model is primarily direct-to-consumer, functioning as an online pure-player that has become a significant French e-commerce site for natural health. Revenue is generated through the sale of an extensive catalog of products. In 2019, Onatera secured over €10 million in a funding round led by Capital Croissance, which succeeded Entrepreneur Venture, an investor since 2015. This investment was aimed at structuring the company's growth, expanding its logistics, and potentially opening more physical stores following the launch of a first location in Aix-en-Provence.

Onatera offers a vast selection of nearly 7,000 to 8,000 references from approximately 300 brands. Its product categories include food supplements, organic cosmetics, essential oils, superfoods, and herbal teas. The company has also developed its own exclusive brands, such as Orfito®, Terraïa®, and CosmeSana®, which have been successfully introduced. A key milestone was the opening of its own production factory in Salon-de-Provence in 2020, allowing for greater control over the production chain for its own brands, with a focus on 'Made in France'. This vertical integration enables Onatera to formulate, test, and manufacture its own lines of essential oils and supplements, ensuring quality and traceability.